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Starting Google Ads with us: your checklist

To start your Google Ads, we need access to five Google tools and a working payment method. Go through the steps below in order. Most take two or three minutes, and every one leaves you as the owner.

Your checklist

Tick each step when it's done. Your ticks stay in this browser.

  1. Give your agency access to Google Ads
  2. Set up Google Ads billing in your name
  3. Give your agency access to GA4 and link it to Google Ads
  4. Give your agency access to Google Tag Manager
  5. Give your agency access to Search Console
  6. Give your agency access to Merchant Center and link Google Ads

Before you start

  • Don’t have a Google Ads account yet? Create one at ads.google.com under your business’s Google Account, then follow the first step. Don’t ask an agency to create it for you: the account that creates it becomes its owner.
  • Merchant Center is only for online stores running Shopping or Performance Max. Skip it if you sell services.
  • Stuck on a step? Reply to our onboarding email with a screenshot and we’ll guide you.

Why we ask for each one

  • Google Ads and billing: to run your campaigns, with your card and your account.
  • GA4: to see what visitors do after the click and import the right conversions.
  • Tag Manager: to install and fix tracking without waiting for a developer.
  • Search Console: to compare paid and organic searches, so you don’t pay for clicks you’d get for free.
  • Merchant Center: to show your products in Shopping ads.

Part of: Before your kickoff call: what to prepare

Hiring help with your ads? We run Google and Meta Ads for businesses in the UK, EU and US. Book a free call

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