PPC Agency, Freelancer or In-House? A UK Cost Guide
PPC company, freelance PPC consultant or an in-house hire? Compare true UK costs, cover and skills, with a decision tree and an ownership checklist.
Home & furniture
Furniture ads judged by what's left after delivery.
Octomize runs Google Shopping, Performance Max and Meta Ads for furniture and home stores, and we judge them by margin after delivery, not by revenue. We clean up large catalogs in Merchant Center, put real delivery costs in the feed, and track the many visits a buyer makes before a sofa or a bed sells, so budget goes to the products and regions that pay.
What's included
- Merchant Center feed clean-up: variants, room photos, dimensions and delivery costs
- Google Shopping and Performance Max grouped by margin and delivery cost
- Meta Ads for room inspiration and for retargeting buyers who are still comparing
- Local inventory ads and store visit reporting for stores with a showroom
- Reporting on margin after delivery, with profit data from ProfitMetrics
- Product page CRO for dimensions, delivery dates and financing options
What makes furniture advertising different
People take weeks to buy a sofa or a bed. They compare stores, order fabric samples, measure the room and often visit a showroom before they pay. If you judge campaigns on last-click sales inside a short window, you cut the ads that started those purchases.
Delivery changes the maths. A bulky item shipped to a distant zone can cost more to deliver than it earns, so a campaign that looks good on revenue can lose money. We judge furniture campaigns by margin after delivery, by product and by region.
What we run for furniture and home stores
Google Shopping and Performance Max carry most of the search demand, and with a big catalog the feed decides how well they work. We group each model’s fabrics, colours and sizes under one item group (Google Merchant Center Help) and add room shots through the lifestyle image attribute, which Google describes for furniture staged in a room. Google requires shipping costs for Shopping ads in the US, the UK, Germany and France, among others, and lets you set them by delivery area or per product for bulky items (shipping attribute).
If you have a showroom, local inventory ads show nearby shoppers what’s in stock, and Google can report store visit conversions once you meet its location and traffic requirements.
Meta Ads for furniture stores work for inspiration: rooms, styles and new collections, then retargeting for people who viewed a product and left. Our tracking and profit data setup uses TAGGRS and ProfitMetrics, both official partners. On the product page we work on dimensions, delivery dates and costs, and financing options.
Where we work
Furniture and home stores selling in the United States, the United Kingdom and the EU. Delivery zones and costs differ by country, so we set shipping and campaigns per market.
How it works
- 01
Price delivery in
We work out the margin on each product after delivery to each zone you serve. A wardrobe shipped across the country can lose money at a price that pays in your own city.
- 02
Fix the catalog
We group each model's fabrics, colours and sizes as variants, add room photos, and set shipping by zone or by product, so the price in the ad matches the checkout.
- 03
Track the long path
We measure the product views, sample requests, showroom visits and calls that come before a purchase, and send orders with margin to Google and Meta.
- 04
Spend where margin holds
We move budget to the products and regions that make money after delivery, and keep retargeting running for the weeks a buyer takes to decide.
What we do: the system
We don't just run ads. We own everything that determines outcomes.
- 01 · Strategy
Digital strategy
Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.
- Channel mix and budget split
- Target CPA or ROAS set from your margins
- A 90-day plan with clear milestones
- 02 · Landing page
Landing pages + CRO
Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.
- New pages or fixes to the ones you have
- Message matched to the ad and the search
- CRO roadmap from session recordings
- 03 · Tracking
Tracking & measurement
If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.
- GA4 and GTM, client- and server-side
- Enhanced Conversions and Meta CAPI
- Offline imports: qualified lead, booked call, closed deal
- 04 · Ads
Performance marketing
With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.
- Google Ads and Meta Ads builds or restructures
- Keyword, audience and creative testing
- Bidding toward profit, not just volume
- 05 · Reporting
Profit-focused reporting
You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.
- KPIs agreed with you up front
- ProfitMetrics when margin data is available
- Regular updates in plain English
- 06 · Growth
Business growth support
Once the system runs, the data shows where else you can grow. We bring you the ideas.
- New products or services the data points to
- New channels and markets to test
- Offer and pricing ideas from what converts
Further reading
GDPR and Ad Tracking in the EU: What Needs Consent
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
Google Ads Conversion Tracking: Set It Up Right
How to set up Google Ads conversion tracking: the Google tag, which actions to make primary, counting, windows, transaction IDs and how to check it works.
How it works
A simple 3-step process from audit to results.
Intake + access
Request your free Profit Growth Plan
Fill out a quick form and share access. We review your current setup.
What's broken, what to fix
Audit + strategy
We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.
Continuous improvement
Execution & optimization
We implement, test and refine. You get regular updates on profit-focused metrics.
What you get
Everything you need to scale profitably.
Execution, growth foundations and transparent pricing.
Execution
- Account build or restructure
- Ongoing optimization and testing
- Creative direction inputs
- Keyword research and expansion
- Audience targeting and refinement
Growth foundations
- Landing page improvements + CRO roadmap
- Tracking setup and fixes (GA4, GTM, SST)
- Offline conversion imports for lead gen (Google + Meta)
- ProfitMetrics integration when needed
- Reporting aligned to business outcomes
Transparent pricing
- Free Profit Growth Plan first
- No setup fee
- Flat retainer + % of profit or revenue impact
- Finalized after scope is defined
- You decide after reviewing the plan
Partners & reviews
Trusted by partners. Rated by clients.
Official partner
Server-side tracking that keeps conversion data accurate as browsers block more.
Official partner
Profit-based tracking, so campaigns bid on real margin, not just revenue.
Member
Part of BESCO, the Bulgarian Startup Association.
★★★★★ 5.0 rating
FAQ
Questions we get asked.
Should I offer free delivery in my furniture ads?
Where the margin covers it. On a heavy item going to a distant zone, free delivery can cost more than the sale makes. We check margin after delivery by product and region, then decide where ads promise free delivery and where they show the real cost.
How long do furniture buyers take to decide?
Longer than for most online purchases, and longer the higher the price. Buyers of a sofa or a dining set often come back several times, order fabric samples or visit a showroom first. We look at the whole path in your analytics instead of judging a campaign on one week of last-click sales.
Can Google Ads show which ads bring people to my showroom?
Often, if you have physical stores. Google reports store visits once your locations are verified in your Business Profile, your ads use location assets, and you have enough traffic to pass its privacy thresholds. Local inventory ads can also show shoppers which products a nearby store has in stock.
How do you run ads for a catalog with thousands of products?
We start with the feed: one item group per model, fabrics and colours as variants, room photos next to the studio shots, and accurate dimensions. Then we split campaigns by margin and delivery cost, so a bulky low-margin item doesn't take budget from a profitable one.
Should my ads mention financing?
For higher-priced pieces it's worth testing in ad copy and on the product page. The terms in the ad must match what the buyer sees at checkout and follow the consumer credit rules in your market, so we agree the wording with you first and track whether it changes orders.
Let's talk
Get your free Profit Growth Plan.
Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.
- Free audit + strategy document
- No obligation to proceed
- Clear recommendations with expected impact
Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner
30 min · Google Meet
Chemistry call with Octomize
with Boris Stoyanov
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