Give your agency access to Merchant Center and link Google Ads

Steps

Add your agency

1. In Merchant Center, open Settings › Access and services in the left menu.

2. In the People and access tab, click Add person.

   

3. Enter the first email address your agency sent you and click Next. It has to be a Google Account, or Merchant Center won’t accept it.

   

4. Set Access type to Standard.

5. Click Add user. Repeat for each email address.

Link Merchant Center to Google Ads

1. In Settings › Access and services, open the Discover services tab.

2. Under Google Ads, click Connect, pick your Google Ads account and confirm.

   

3. Open the Connected services tab. Google Ads should show Active.

   

Your agency can also send the link request from Google Ads. You then approve it in the Connected services tab.

Our notes

• Which access to give: Standard lets the agency fix products and the feed. It can’t add people or link Google Ads accounts, so you do the linking yourself, which is the way it should be.
• Watch the verification: if the person who verified your website is removed, Merchant Center loses the verification. Keep verification under your own user.
• Common mistake: a feed set up under a freelancer’s own Merchant Center. Your products, approvals and history then live in their account. Create Merchant Center under your business’s Google Account.
• What happens next: we check product approvals and the feed’s titles and prices before we launch any Shopping campaign.