PPC Agency, Freelancer or In-House? A UK Cost Guide
PPC company, freelance PPC consultant or an in-house hire? Compare true UK costs, cover and skills, with a decision tree and an ownership checklist.
Fashion & apparel
Fashion ecommerce marketing judged by what customers keep.
Octomize runs Google Shopping, Performance Max and Meta Ads for fashion and apparel brands, and we judge them by revenue after returns, not by the order total on the day. We fix size and colour variants in your feed, plan campaigns around seasons and drops, and keep new creative flowing on Meta so you win new customers without leaning on discount codes.
What's included
- Google Shopping and Performance Max with size and colour variants grouped in the feed
- Meta Ads with new creative for each collection and drop
- Return rates by product and category in your margin reporting
- Profit tracking with ProfitMetrics, so bidding sees margin after discounts
- New and returning customers reported and budgeted apart
- Product page CRO for size guides, fit notes and add to cart
What makes PPC for fashion brands different
Clothing comes back. Shoppers order two sizes and return one, or try a dress on and send it back, while Google Ads and Meta keep counting the full order. A campaign that looks profitable on ROAS can lose money once refunds land, so we judge fashion accounts by revenue after returns, category by category, and treat a full-price customer as worth more than one who only buys with a code.
The catalogue moves too. Each style comes in several sizes and colours, and Google expects you to group them under one item group ID (Google Merchant Center Help). Size is required for clothing and shoes in Shopping ads in the US, the UK, France and Germany, among other countries (Google Merchant Center Help). Collections rotate by season, and drops sell out in days.
What we run for fashion and apparel stores
We run Google Shopping for clothing, with Performance Max next to it, on a feed built around your variants, with products split by margin and return rate. Google lets you bid more for new customers than for existing ones in Shopping and Performance Max (Google Ads Help). We switch that on when your returning buyers already come back through email and organic search.
Our Facebook ads for clothing brands carry the collection launches on Facebook and Instagram. We plan product shots, try-on video and creator content for each drop and replace ads before they wear out.
Tracking and profit data comes from TAGGRS server-side tracking and ProfitMetrics, both official partners, so bidding sees margin after discounts. On the product page, our Shopify CRO work targets size guides and fit information, where many returns start.
Where we work
Fashion and apparel brands selling in the United States, the United Kingdom and the EU. US, UK and EU sizes differ, and feed rules differ by country, so we set up feeds, size guides and ads for each market you ship to.
How it works
- 01
Count the returns
We pull refunds from your store and work out what each category earns after returns and discounts. A dress that comes back half the time can't carry the same target as a basic tee.
- 02
Clean the feed
We put every size and colour of a style under one item group, each with its own size, colour and image, so Google shows the variant the shopper searched for.
- 03
Plan around the calendar
Seasons, launches and sale periods get their own campaigns and creative, planned weeks ahead, and stock levels decide what we push.
- 04
Move budget to profit
We shift spend toward products and audiences that bring new customers who keep what they buy, and away from shoppers who only order with a code.
What we do: the system
We don't just run ads. We own everything that determines outcomes.
- 01 · Strategy
Digital strategy
Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.
- Channel mix and budget split
- Target CPA or ROAS set from your margins
- A 90-day plan with clear milestones
- 02 · Landing page
Landing pages + CRO
Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.
- New pages or fixes to the ones you have
- Message matched to the ad and the search
- CRO roadmap from session recordings
- 03 · Tracking
Tracking & measurement
If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.
- GA4 and GTM, client- and server-side
- Enhanced Conversions and Meta CAPI
- Offline imports: qualified lead, booked call, closed deal
- 04 · Ads
Performance marketing
With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.
- Google Ads and Meta Ads builds or restructures
- Keyword, audience and creative testing
- Bidding toward profit, not just volume
- 05 · Reporting
Profit-focused reporting
You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.
- KPIs agreed with you up front
- ProfitMetrics when margin data is available
- Regular updates in plain English
- 06 · Growth
Business growth support
Once the system runs, the data shows where else you can grow. We bring you the ideas.
- New products or services the data points to
- New channels and markets to test
- Offer and pricing ideas from what converts
Further reading
GDPR and Ad Tracking in the EU: What Needs Consent
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
Google Ads Conversion Tracking: Set It Up Right
How to set up Google Ads conversion tracking: the Google tag, which actions to make primary, counting, windows, transaction IDs and how to check it works.
How it works
A simple 3-step process from audit to results.
Intake + access
Request your free Profit Growth Plan
Fill out a quick form and share access. We review your current setup.
What's broken, what to fix
Audit + strategy
We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.
Continuous improvement
Execution & optimization
We implement, test and refine. You get regular updates on profit-focused metrics.
What you get
Everything you need to scale profitably.
Execution, growth foundations and transparent pricing.
Execution
- Account build or restructure
- Ongoing optimization and testing
- Creative direction inputs
- Keyword research and expansion
- Audience targeting and refinement
Growth foundations
- Landing page improvements + CRO roadmap
- Tracking setup and fixes (GA4, GTM, SST)
- Offline conversion imports for lead gen (Google + Meta)
- ProfitMetrics integration when needed
- Reporting aligned to business outcomes
Transparent pricing
- Free Profit Growth Plan first
- No setup fee
- Flat retainer + % of profit or revenue impact
- Finalized after scope is defined
- You decide after reviewing the plan
Partners & reviews
Trusted by partners. Rated by clients.
Official partner
Server-side tracking that keeps conversion data accurate as browsers block more.
Official partner
Profit-based tracking, so campaigns bid on real margin, not just revenue.
Member
Part of BESCO, the Bulgarian Startup Association.
★★★★★ 5.0 rating
FAQ
Questions we get asked.
Why do my fashion ads look profitable when my bank account disagrees?
Google Ads and Meta count the order when the customer places it. Clothing returns arrive weeks later and never reach the ad platform's report. We report revenue after returns by product category and set your targets from that number.
Should a clothing brand run Google Shopping or Facebook ads?
Usually both, for different jobs. Shopping catches people already searching for a product type or for your brand. Meta shows your collection to people who weren't looking yet, which suits launches and drops. We set the split by what each brings in new customers and margin.
How much creative does a fashion brand need on Meta?
Enough to replace ads as people tire of them, and enough to cover each collection. We plan product shots, try-on video and creator content per drop, and pause what stops working instead of raising the budget behind it.
Do you work with brands that sell on discount most of the time?
Yes. We separate sale weeks from full-price weeks in campaigns and in reporting, so you see how much of your revenue depends on a code, and we build full-price demand next to it.
Can you help cut size-related returns?
On the product page, yes. Through CRO we work on size guides, fit notes and reviews that mention fit. Each wrong size you prevent keeps more of the revenue your ads brought in.
Let's talk
Get your free Profit Growth Plan.
Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.
- Free audit + strategy document
- No obligation to proceed
- Clear recommendations with expected impact
Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner
30 min · Google Meet
Chemistry call with Octomize
with Boris Stoyanov
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