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E-commerce

E-commerce PPC that grows profit, not just revenue.

Octomize is an e-commerce PPC agency for online stores on Shopify, WooCommerce and other platforms. We manage Google Shopping, Performance Max and Meta Ads, track profit as well as revenue with ProfitMetrics when margin data is available, and improve product pages and checkout, so growth shows up in your bank account, not only in ROAS.

What's included

  • Google Shopping and Performance Max campaigns
  • Product feed review with your Merchant Center
  • Meta Ads for prospecting and retargeting
  • Profit tracking with ProfitMetrics when margin data is available
  • Product page, cart and checkout CRO
  • Reporting on contribution margin, not only ROAS

Revenue is the wrong goal

Most e-commerce accounts are run on ROAS. It’s easy to measure, and it hides the things that decide whether you make money: product margins, shipping costs, returns and how many buyers were already coming back on their own.

We start from your margins. Products that make money get the budget, products that don’t get less, and we judge campaigns by the profit they bring in.

The parts we manage

Google Shopping and Performance Max for people searching for products like yours, Meta Ads to reach new buyers and bring back visitors, a product feed that Google can read properly, and product pages that turn more of that traffic into orders.

Stores we work with

What sells, what it costs to deliver and which ad rules apply differ by category, so each has its own page: fashion and apparel, beauty and skincare, health and supplements and home and furniture.

Where we work

Online stores selling in the United States, the United Kingdom and the EU, Bulgaria included.

See it in practice

  • Google Ads

43% lower cost per purchase for a lab-supplies store

A B2B store selling microbiology test supplies paid $88 in Google Ads for each online order. We cut the campaigns that didn't pay back, rebuilt brand search and tightened who saw the ads. A year later, the same quarter brought 23% more orders at $50 each, on 31% less spend.

Source: Google Ads, client account, Purchase Complete conversions, Jul–Sep 2025 vs Jul–Sep 2026

  • Website

Alepu: a custom Shopify store for essential oils

Alepu sells essential oils and diffusers that need no electricity. We designed and built a custom Shopify theme that tells the story behind the oils, helps shoppers pick the right one with a short quiz, and stays easy for the client to edit themselves.

How it works

  1. 01

    Know your margins

    We map which products make money after cost of goods, shipping and discounts. That decides where ad spend goes.

  2. 02

    Fix tracking and feed

    We check purchase tracking and values, then the product feed, since Shopping and Performance Max can only work with the data you give them.

  3. 03

    Structure for profit

    We group products by margin and performance, so bidding treats your best sellers differently from low-margin items.

  4. 04

    Scale what pays

    We push budget toward products and campaigns that bring profit, and improve the pages where shoppers drop off.

What we do: the system

We don't just run ads. We own everything that determines outcomes.

  1. 01 · Strategy

    Digital strategy

    Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.

    • Channel mix and budget split
    • Target CPA or ROAS set from your margins
    • A 90-day plan with clear milestones
  2. 02 · Landing page

    Landing pages + CRO

    Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.

    • New pages or fixes to the ones you have
    • Message matched to the ad and the search
    • CRO roadmap from session recordings
  3. 03 · Tracking

    Tracking & measurement

    If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.

    • GA4 and GTM, client- and server-side
    • Enhanced Conversions and Meta CAPI
    • Offline imports: qualified lead, booked call, closed deal
  4. 04 · Ads

    Performance marketing

    With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.

    • Google Ads and Meta Ads builds or restructures
    • Keyword, audience and creative testing
    • Bidding toward profit, not just volume
  5. 05 · Reporting

    Profit-focused reporting

    You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.

    • KPIs agreed with you up front
    • ProfitMetrics when margin data is available
    • Regular updates in plain English
  6. 06 · Growth

    Business growth support

    Once the system runs, the data shows where else you can grow. We bring you the ideas.

    • New products or services the data points to
    • New channels and markets to test
    • Offer and pricing ideas from what converts

Further reading

· Boris

GDPR and Ad Tracking in the EU: What Needs Consent

What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.

  • Lead generation
  • E-commerce
  • SaaS

· Boris

Google Ads Conversion Tracking: Set It Up Right

How to set up Google Ads conversion tracking: the Google tag, which actions to make primary, counting, windows, transaction IDs and how to check it works.

  • Lead generation
  • E-commerce
  • SaaS

How it works

A simple 3-step process from audit to results.

  1. Intake + access

    Request your free Profit Growth Plan

    Fill out a quick form and share access. We review your current setup.

  2. What's broken, what to fix

    Audit + strategy

    We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.

  3. Continuous improvement

    Execution & optimization

    We implement, test and refine. You get regular updates on profit-focused metrics.

What you get

Everything you need to scale profitably.

Execution, growth foundations and transparent pricing.

Execution

  • Account build or restructure
  • Ongoing optimization and testing
  • Creative direction inputs
  • Keyword research and expansion
  • Audience targeting and refinement

Growth foundations

  • Landing page improvements + CRO roadmap
  • Tracking setup and fixes (GA4, GTM, SST)
  • Offline conversion imports for lead gen (Google + Meta)
  • ProfitMetrics integration when needed
  • Reporting aligned to business outcomes

Transparent pricing

  • Free Profit Growth Plan first
  • No setup fee
  • Flat retainer + % of profit or revenue impact
  • Finalized after scope is defined
  • You decide after reviewing the plan

Partners & reviews

Trusted by partners. Rated by clients.

TAGGRS

Official partner

Server-side tracking that keeps conversion data accurate as browsers block more.

ProfitMetrics

Official partner

Profit-based tracking, so campaigns bid on real margin, not just revenue.

BESCO

Member

Part of BESCO, the Bulgarian Startup Association.

FAQ

Questions we get asked.

Why does my ROAS look good while profit stays flat?

ROAS counts revenue, not profit. A high ROAS on low-margin products, or on customers who would have bought anyway, can lose money. We report and optimize on profit where the data allows it.

Do you work with Shopify?

Yes, and with WooCommerce and other platforms. What matters is clean purchase tracking and a good product feed.

Is Performance Max right for my store?

Often, with a clean feed, good tracking and a structure that separates products by margin. We decide case by case and keep standard Shopping when it gives you more control.

What is ProfitMetrics?

ProfitMetrics sends profit data, rather than only revenue, to Google Ads and other platforms, so bidding can favor the sales that make you money. We're an official ProfitMetrics partner.

Let's talk

Get your free Profit Growth Plan.

Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.

  • Free audit + strategy document
  • No obligation to proceed
  • Clear recommendations with expected impact

Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner

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with Boris Stoyanov

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