How patients search for a dentist
A dental account mixes three kinds of searcher. Someone with a toothache at 9 pm wants a number to call and an appointment tomorrow. A family that just moved wants a dentist near home who takes their insurance. Someone researching implants, veneers or aligners compares practices for weeks and asks about financing before booking a consult. One campaign for all three wastes money on each.
Many bookings start with a phone call, and some calls from your ads come from existing patients who searched your name to reach the front desk. If those count as conversions, Google learns to find people who already know you. We track calls with a minimum length, tag new patients, and import offline conversions for attended appointments, so no-shows stop looking like wins.
Ad policy shapes the build too. Google’s personalized advertising policy restricts audience targeting for surgical procedures, which can apply to implant and oral surgery ads. Meta’s personal attributes policy rejects copy that implies something about the viewer’s health, so “Embarrassed by your smile?” won’t run.
What we run for practices
Google Ads Search carries most of the work: emergency campaigns scheduled for the hours you can answer, new-patient campaigns on a tight local radius, and treatment campaigns with a wider radius, because patients drive further for implants than for a cleaning. Meta Ads adds reach for implant, veneer and aligner consults. Each treatment gets a landing page that answers price and financing questions before the call. See how we run lead generation, and if you’re a specialist practice, our page for orthodontists.
Where we work
Dental practices and groups in the United States, the United Kingdom and the EU.
