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Meta Ads
Facebook and Instagram ads built on clean data and fresh creative.
Octomize is a Meta ads agency for lead generation, e-commerce and SaaS businesses. We plan, launch and manage Facebook and Instagram campaigns, set up the Meta Conversions API so Meta sees your real results, and keep a steady flow of new creative to test.
What's included
- Account and pixel audit
- Meta Conversions API (CAPI) setup and event checks
- Campaign structure for prospecting and retargeting
- Creative strategy, briefs and a monthly testing plan
- Lead form or landing page setup
- Weekly optimization of budgets, audiences and creative
- Reporting on leads, sales and cost per result
What changes when Meta sees your real results
Meta’s ad system decides who sees your ads based on the conversions it can see. When the pixel misses purchases or leads because of browser blocking, consent choices or iOS limits, Meta optimizes on part of the picture and your cost per result climbs.
That’s why we set up the Conversions API before scaling. Your server tells Meta about every lead or sale, Meta matches more of them to the people who saw your ads, and the algorithm gets better at finding more of them.
Creative is most of the work
With Meta’s broad targeting, the ad itself decides who responds. We plan creative around different angles: the problem you solve, the proof, the offer and the objections. We test them in a structured way and keep new ads coming so performance doesn’t drop when people tire of the old ones.
Who we work with
Lead generation businesses, e-commerce stores and SaaS companies in the United States, the United Kingdom and the EU. If you also run Google Ads, we manage both together so you don’t count the same customer twice.
Specialist services
How it works
- 01
Audit and plan
We check your pixel, events and account history, look at what creative has worked, and write a plan in your free Profit Growth Plan.
- 02
Tracking first
We set up or repair the Conversions API so Meta gets your conversions from the server, not just the browser. Meta's delivery system learns from those signals.
- 03
Creative and launch
We brief and build a first round of ads with different angles and formats, then launch with a structure simple enough for Meta's algorithm to learn fast.
- 04
Test and scale
Every week we cut what doesn't work, put budget behind what does and add new creative before the old ads wear out.
What we do: the system
We don't just run ads. We own everything that determines outcomes.
- 01 · Strategy
Digital strategy
Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.
- Channel mix and budget split
- Target CPA or ROAS set from your margins
- A 90-day plan with clear milestones
- 02 · Landing page
Landing pages + CRO
Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.
- New pages or fixes to the ones you have
- Message matched to the ad and the search
- CRO roadmap from session recordings
- 03 · Tracking
Tracking & measurement
If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.
- GA4 and GTM, client- and server-side
- Enhanced Conversions and Meta CAPI
- Offline imports: qualified lead, booked call, closed deal
- 04 · Ads
Performance marketing
With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.
- Google Ads and Meta Ads builds or restructures
- Keyword, audience and creative testing
- Bidding toward profit, not just volume
- 05 · Reporting
Profit-focused reporting
You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.
- KPIs agreed with you up front
- ProfitMetrics when margin data is available
- Regular updates in plain English
- 06 · Growth
Business growth support
Once the system runs, the data shows where else you can grow. We bring you the ideas.
- New products or services the data points to
- New channels and markets to test
- Offer and pricing ideas from what converts
Further reading
GDPR and Ad Tracking in the EU: What Needs Consent
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
Facebook Ads for SaaS: Optimize Past the Sign-Up
Facebook ads for SaaS: send trial, activation and subscription events through the Conversions API so Meta finds users who activate and pay, not sign-ups.
How it works
A simple 3-step process from audit to results.
Intake + access
Request your free Profit Growth Plan
Fill out a quick form and share access. We review your current setup.
What's broken, what to fix
Audit + strategy
We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.
Continuous improvement
Execution & optimization
We implement, test and refine. You get regular updates on profit-focused metrics.
What you get
Everything you need to scale profitably.
Execution, growth foundations and transparent pricing.
Execution
- Account build or restructure
- Ongoing optimization and testing
- Creative direction inputs
- Keyword research and expansion
- Audience targeting and refinement
Growth foundations
- Landing page improvements + CRO roadmap
- Tracking setup and fixes (GA4, GTM, SST)
- Offline conversion imports for lead gen (Google + Meta)
- ProfitMetrics integration when needed
- Reporting aligned to business outcomes
Transparent pricing
- Free Profit Growth Plan first
- No setup fee
- Flat retainer + % of profit or revenue impact
- Finalized after scope is defined
- You decide after reviewing the plan
Partners & reviews
Trusted by partners. Rated by clients.
Official partner
Server-side tracking that keeps conversion data accurate as browsers block more.
Official partner
Profit-based tracking, so campaigns bid on real margin, not just revenue.
Member
Part of BESCO, the Bulgarian Startup Association.
★★★★★ 5.0 rating
FAQ
Questions we get asked.
Facebook ads or Google Ads: which should I start with?
Google Ads catches people already searching for what you sell. Meta Ads creates demand among people who aren't searching yet. Many businesses need both. We recommend a starting point in the Profit Growth Plan based on your offer and budget.
Do you make the ad creative?
We plan the angles, write the copy and briefs, and build ads from your photos, videos and product shots. When you need new footage, we brief your team or a production partner on exactly what to shoot.
What is the Meta Conversions API and do I need it?
The Conversions API sends conversion events from your server to Meta, so Meta still sees results when browsers block the pixel. If you spend real money on Meta, you need it. We set it up as part of onboarding.
Do you run Instagram ads too?
Yes. Instagram ads run from the same Meta account, and we decide placements based on where your ads perform.
Do you work with lead forms or landing pages?
Both. Instant lead forms get more leads at a lower cost; landing pages usually get better ones. We test which works for your business and send lead quality back to Meta.
Let's talk
Get your free Profit Growth Plan.
Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.
- Free audit + strategy document
- No obligation to proceed
- Clear recommendations with expected impact
Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner
30 min · Google Meet
Chemistry call with Octomize
with Boris Stoyanov
You're booked.
We've sent a calendar invite with the Google Meet link to your email.