Set up Google Ads billing in your name

Steps

1. In Google Ads, open Billing › Settings.

   

2. If you’re setting up a new account, check the payments profile. Choose Organization as the profile type and enter your business’s legal name, address and VAT number.

3. Expand Payment methods and click Add a payment method. Enter your company card or bank details and click Save.

   

4. Under How you pay, check that the payment setting is the one you want: postpay or prepay.

5. Add a second card as a backup, so a declined payment doesn’t stop your ads.

EU cards may ask you to confirm with your bank app or a one-time code. Google may place a small temporary hold on the card, which drops off within about a week.

Our notes

• Who should pay: you. The payments profile names the person or business legally responsible for the costs, and the invoices go to that profile. Keep it in your business’s name, with your card.
• Agency fee vs ad spend: your ad spend goes straight to Google. Our management fee is a separate invoice from us. You always see exactly what Google charged.
• Who can change billing: Admin and Billing users. If you add your accountant, give them Billing access: they can see invoices and payment methods, but not your campaigns.
• Monthly invoicing is a credit line Google offers established, higher-spending businesses. You apply through Google. Start with a card.
• What happens next: once billing works, we link GA4 so Google Ads can use your website data.