PPC Agency, Freelancer or In-House? A UK Cost Guide
PPC company, freelance PPC consultant or an in-house hire? Compare true UK costs, cover and skills, with a decision tree and an ownership checklist.
Contractors
Contractor marketing that books consultations, not tire-kickers.
Octomize runs Google Ads and Meta Ads for general contractors, remodelers and home improvement companies. We build campaigns per project type, qualify leads on budget and timeline before they reach you, and send consultations and signed contracts back to the ad platforms, so they find homeowners ready to build rather than people collecting quotes.
What's included
- Google Ads Search campaigns per project type: kitchens, baths, additions, basements
- Meta Ads with your project photos for homeowners still planning
- Landing pages and forms that ask about budget, timeline and address
- Call and form tracking tied to each campaign
- Offline conversion imports for consultations and signed contracts
- Monthly reporting on cost per consultation and per signed project
Why contractor ads need their own setup
A contractor sells big, planned projects to homeowners who take weeks or months to decide. One search for “kitchen remodel” can come from someone with a budget and plans, or from someone who wants a ballpark to show their partner. A single campaign for “contractor near me” mixes both with handyman requests and job seekers.
Each project type has its own value, margin and lead time. A bathroom, an addition and a full renovation deserve their own keywords, ads and pages, and their own target cost per consultation. Your crews also cover a limited area, so targeting follows the towns you serve, and Meta works well here because homeowners respond to photos of finished rooms.
What we run for contractors
Google Ads Search per project type, with negatives for repairs, DIY and supply searches. Meta Ads built from your project photos, aimed at homeowners in your area. Landing pages that show your work and ask the questions your estimator would ask on the first call.
Calls and forms both get tracked, as covered in call tracking for lead generation. We then import consultations and signed contracts from your CRM through conversion tracking, so bidding learns which leads turned into projects.
Where we work
Contractors and remodelers in the United States, the United Kingdom and the EU. Roofers should see roofing lead generation, and our lead generation page covers the wider approach.
How it works
- 01
Pick the projects you want
We agree on which jobs are worth chasing, the smallest project you'll take, and the area your crews cover. Ads only go after that work.
- 02
Qualify on the page
Each project type gets a landing page with your photos and a form that asks about scope, budget and timing, so small handyman jobs drop off before they call.
- 03
Track the long cycle
Remodels can take weeks from first call to contract. We connect your CRM so Google and Meta see the consultation and the signed job when they happen.
- 04
Bid on signed work
As signed projects come back, we move bidding and budget toward the campaigns and project types that produce them.
What we do: the system
We don't just run ads. We own everything that determines outcomes.
- 01 · Strategy
Digital strategy
Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.
- Channel mix and budget split
- Target CPA or ROAS set from your margins
- A 90-day plan with clear milestones
- 02 · Landing page
Landing pages + CRO
Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.
- New pages or fixes to the ones you have
- Message matched to the ad and the search
- CRO roadmap from session recordings
- 03 · Tracking
Tracking & measurement
If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.
- GA4 and GTM, client- and server-side
- Enhanced Conversions and Meta CAPI
- Offline imports: qualified lead, booked call, closed deal
- 04 · Ads
Performance marketing
With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.
- Google Ads and Meta Ads builds or restructures
- Keyword, audience and creative testing
- Bidding toward profit, not just volume
- 05 · Reporting
Profit-focused reporting
You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.
- KPIs agreed with you up front
- ProfitMetrics when margin data is available
- Regular updates in plain English
- 06 · Growth
Business growth support
Once the system runs, the data shows where else you can grow. We bring you the ideas.
- New products or services the data points to
- New channels and markets to test
- Offer and pricing ideas from what converts
Further reading
MSP Marketing with Google Ads
MSP marketing with Google Ads: split break-fix from managed IT searches, filter out consumers and job seekers, and bid on signed contracts.
GDPR and Ad Tracking in the EU: What Needs Consent
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
How it works
A simple 3-step process from audit to results.
Intake + access
Request your free Profit Growth Plan
Fill out a quick form and share access. We review your current setup.
What's broken, what to fix
Audit + strategy
We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.
Continuous improvement
Execution & optimization
We implement, test and refine. You get regular updates on profit-focused metrics.
What you get
Everything you need to scale profitably.
Execution, growth foundations and transparent pricing.
Execution
- Account build or restructure
- Ongoing optimization and testing
- Creative direction inputs
- Keyword research and expansion
- Audience targeting and refinement
Growth foundations
- Landing page improvements + CRO roadmap
- Tracking setup and fixes (GA4, GTM, SST)
- Offline conversion imports for lead gen (Google + Meta)
- ProfitMetrics integration when needed
- Reporting aligned to business outcomes
Transparent pricing
- Free Profit Growth Plan first
- No setup fee
- Flat retainer + % of profit or revenue impact
- Finalized after scope is defined
- You decide after reviewing the plan
Partners & reviews
Trusted by partners. Rated by clients.
Official partner
Server-side tracking that keeps conversion data accurate as browsers block more.
Official partner
Profit-based tracking, so campaigns bid on real margin, not just revenue.
Member
Part of BESCO, the Bulgarian Startup Association.
★★★★★ 5.0 rating
FAQ
Questions we get asked.
Should a contractor use Google Ads or Meta Ads?
Both, in most cases. Google Ads reaches homeowners searching for a remodeler now. Meta Ads shows your finished projects to people who are months from starting, which suits kitchens, additions and other planned work.
How do I stop getting tiny jobs and price shoppers?
Separate campaigns per project type, negative keywords for repairs and DIY, and a form that asks for budget and timeline. Once consultations and contracts flow back, the ad platforms learn which leads you want.
Are lead marketplaces worth it for contractors?
They can fill gaps, but they often sell the same homeowner to several contractors. Leads from your own campaigns come only to you, and every result teaches your own ad accounts.
My sales cycle is months long. Can ads still be measured?
Yes. We count the consultation as the first goal, since it happens within days, and import signed contracts later from your CRM. You see both numbers per campaign.
Do you also work with roofers and trades?
Yes. Roofing has its own page, because storm work and insurance claims change how the ads run. HVAC, plumbing and electrical companies fit our lead generation work too.
Let's talk
Get your free Profit Growth Plan.
Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.
- Free audit + strategy document
- No obligation to proceed
- Clear recommendations with expected impact
Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner
30 min · Google Meet
Chemistry call with Octomize
with Boris Stoyanov
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