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Health & supplements
Supplement ads that get approved and get reordered.
Octomize is a supplement marketing agency for online stores selling vitamins, minerals, protein and herbal products. We write ads and product feeds to Google's and Meta's health policies and to the claims rules in each market, fix Merchant Center disapprovals, and set up tracking that keeps working when Meta restricts health data. You see what a new customer is worth across their reorders, not only on the first order.
What's included
- Merchant Center review of disapprovals under Google's healthcare policy
- Ad, feed and product page copy checked against the authorised claims in each market
- Google Shopping and Performance Max split by product type and margin
- Meta Ads for adults, with no wording that implies the viewer has a condition
- Event setup that fits Meta's health data rules, with TAGGRS server-side tracking
- Reorder and subscription reporting with profit data from ProfitMetrics
What makes supplement advertising different
Your ads face three sets of rules before a customer sees them. Google’s healthcare and medicines policy bans supplements with pharmaceutical or dangerous ingredients, products that imply they work like prescription drugs, and unapproved products marketed to prevent, cure or treat a disease. Merchant Center applies a similar list to Shopping ads, so one feed title can get a product disapproved.
Meta limits supplement ads to people 18 and over and bans claims to cure diseases such as diabetes or cancer (Meta health and wellness policy). Its personal attributes policy rejects copy that implies the viewer has a condition: “New diabetes treatment available” passes, “Do you have diabetes?” fails.
Then come the claims laws. In the EU a health claim must be authorised and listed before you use it (Regulation (EC) No 1924/2006), and you can check each one in the EU register of health claims. Great Britain keeps its own register. EU law also bans saying a food prevents, treats or cures a disease, in ads as well as on labels (Regulation (EU) No 1169/2011, Article 7). US supplements can carry structure/function claims with a disclaimer, but not disease claims (FDA).
What we run for supplement stores
Google Shopping and Performance Max come first, since people search for a nutrient or a product by name. We clear disapprovals, keep feed titles to ingredient, form and dose, and group products by margin.
Meta Ads for supplement brands sell on what the rules allow: ingredients, sourcing, taste and routine. Signal is the harder part. Meta can put a health site in a restricted data source category, and core setup then strips custom parameters and everything in a URL after the domain. Meta also bars health information from event names and URL parameters (Meta Business Help). Our tracking and profit data setup runs on TAGGRS server-side tracking and ProfitMetrics, both official partners, and reports reorders by the first product a customer bought.
Where we work
Supplement stores selling in the United States, the United Kingdom and the EU. Each market has its own claims rules, so we write ad copy per market instead of translating one set.
How it works
- 01
Check every claim
We read your product pages, feed titles and current ads against Google's and Meta's policies and the claims rules where you sell. Anything that reads as a disease claim gets rewritten before we spend.
- 02
Clean the feed
We work through Merchant Center disapprovals product by product and fix the wording behind them. Products with ingredients Google won't accept at all come out of Shopping, so they stop dragging the account down.
- 03
Set up tracking
We keep health information out of event names and URLs, check how Meta has categorised your site, and send orders, subscription starts and margin back to Google and Meta.
- 04
Scale on reorders
We raise spend on the entry products that bring customers back, judged by reorders and margin, not by first-order ROAS alone.
What we do: the system
We don't just run ads. We own everything that determines outcomes.
- 01 · Strategy
Digital strategy
Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.
- Channel mix and budget split
- Target CPA or ROAS set from your margins
- A 90-day plan with clear milestones
- 02 · Landing page
Landing pages + CRO
Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.
- New pages or fixes to the ones you have
- Message matched to the ad and the search
- CRO roadmap from session recordings
- 03 · Tracking
Tracking & measurement
If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.
- GA4 and GTM, client- and server-side
- Enhanced Conversions and Meta CAPI
- Offline imports: qualified lead, booked call, closed deal
- 04 · Ads
Performance marketing
With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.
- Google Ads and Meta Ads builds or restructures
- Keyword, audience and creative testing
- Bidding toward profit, not just volume
- 05 · Reporting
Profit-focused reporting
You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.
- KPIs agreed with you up front
- ProfitMetrics when margin data is available
- Regular updates in plain English
- 06 · Growth
Business growth support
Once the system runs, the data shows where else you can grow. We bring you the ideas.
- New products or services the data points to
- New channels and markets to test
- Offer and pricing ideas from what converts
Further reading
GDPR and Ad Tracking in the EU: What Needs Consent
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
Google Ads Conversion Tracking: Set It Up Right
How to set up Google Ads conversion tracking: the Google tag, which actions to make primary, counting, windows, transaction IDs and how to check it works.
How it works
A simple 3-step process from audit to results.
Intake + access
Request your free Profit Growth Plan
Fill out a quick form and share access. We review your current setup.
What's broken, what to fix
Audit + strategy
We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.
Continuous improvement
Execution & optimization
We implement, test and refine. You get regular updates on profit-focused metrics.
What you get
Everything you need to scale profitably.
Execution, growth foundations and transparent pricing.
Execution
- Account build or restructure
- Ongoing optimization and testing
- Creative direction inputs
- Keyword research and expansion
- Audience targeting and refinement
Growth foundations
- Landing page improvements + CRO roadmap
- Tracking setup and fixes (GA4, GTM, SST)
- Offline conversion imports for lead gen (Google + Meta)
- ProfitMetrics integration when needed
- Reporting aligned to business outcomes
Transparent pricing
- Free Profit Growth Plan first
- No setup fee
- Flat retainer + % of profit or revenue impact
- Finalized after scope is defined
- You decide after reviewing the plan
Partners & reviews
Trusted by partners. Rated by clients.
Official partner
Server-side tracking that keeps conversion data accurate as browsers block more.
Official partner
Profit-based tracking, so campaigns bid on real margin, not just revenue.
Member
Part of BESCO, the Bulgarian Startup Association.
★★★★★ 5.0 rating
FAQ
Questions we get asked.
Why does Google disapprove my supplement products?
Google's healthcare policy bans some ingredients outright, products that imply they work like prescription drugs, and products marketed to prevent, cure or treat a disease without government approval. Often the problem is wording on the product page or in the feed, and we can fix it. Products with banned ingredients can't run in Shopping at all.
Can I advertise supplements on Facebook and Instagram?
Yes, to people 18 and over. Meta rejects ads that imply the viewer has a condition, such as asking whether they have diabetes, and it bans claims to cure a set list of diseases. We write copy around ingredients, sourcing, taste and routine instead.
What health claims can I make in the EU and the UK?
Only claims authorised for that nutrient or substance, under the conditions of use listed with them. The EU keeps a public register of authorised and rejected claims, and Great Britain keeps its own. Saying a food or supplement prevents, treats or cures a disease is banned in EU advertising as well as on the label.
Are the rules different for US supplement stores?
Yes. US labels can carry structure/function claims about how a nutrient supports the body, with a disclaimer that the FDA has not evaluated the claim. The EU and the UK work from fixed lists of authorised claims instead, so we write separate copy for each market.
Why did my Meta conversion data drop?
Meta can place a health and wellness site in a restricted category. With core setup on, Meta drops custom parameters and everything in a URL after the domain, and some custom audiences stop updating. You can see the category in Events Manager and ask Meta to review it if it looks wrong.
Let's talk
Get your free Profit Growth Plan.
Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.
- Free audit + strategy document
- No obligation to proceed
- Clear recommendations with expected impact
Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner
30 min · Google Meet
Chemistry call with Octomize
with Boris Stoyanov
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