Two buyers, one long decision
An orthodontic practice sells to two different people. For children and teens, a parent searches, compares, books and pays, often after a dentist mentions it at a checkup. Adults search for themselves, and many start with aligners before they learn whether braces would suit them better. The two need different keywords, ads and landing pages.
On Meta, parents are the audience you can reach: Meta limits ads to teens to age and location targeting. On Google you also compete with general dentists who offer aligners and with direct-to-consumer aligner brands, so your ads need to say why a specialist is the safer choice.
The decision takes weeks. Many practices offer a free consultation, and the cost per consult tells you little, because no-shows and “just looking” visits cost the same as a patient who signs up. We track consults attended and treatments started, then import them as offline conversions, so bidding learns which searches turn into cases.
What we run for orthodontists
Google Ads Search for “orthodontist near me”, braces and aligner searches, split by audience. Meta Ads to reach parents in your area and adults weighing aligners. Call tracking, since many parents phone before they book. Consultation landing pages that answer cost, monthly payments and insurance before anyone calls. Orthodontics is one of the industries we serve under lead generation; general and multi-specialty practices should see our page for dental practices.
Where we work
Orthodontic practices in the United States, the United Kingdom and the EU.
