Full-funnel performance marketing
Performance marketing success isn't just about the ads. It's about your offer, funnel, landing pages, creatives, tracking and more. We fix what others ignore.
Sound familiar?
Partners & reviews
Official partner
Server-side tracking that keeps conversion data accurate as browsers block more.
Official partner
Profit-based tracking, so campaigns bid on real margin, not just revenue.
Member
Part of BESCO, the Bulgarian Startup Association.
★★★★★ 5.0 rating
What we do: the system
Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.
Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.
If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.
With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.
You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.
Once the system runs, the data shows where else you can grow. We bring you the ideas.
Choose your path
Lead generation
TrackingOffline conversion imports: qualified lead, booked call, closed deal signals.
How we work with lead generationEcommerce
TrackingProfit-aware reporting and optimization when margin data is available.
How we work with ecommerceSaaS
TrackingProduct and CRM events sent back to the ad platforms: activation, qualified demo, paid plan.
How we work with SaaSHow it works
Intake + access
Fill out a quick form and share access. We review your current setup.
What's broken, what to fix
We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.
Continuous improvement
We implement, test and refine. You get regular updates on profit-focused metrics.
What you get
Execution, growth foundations and transparent pricing.
The team
Co-Founder · Performance Driver
Owns the numbers on every account: campaign builds, bidding, tracking and the weekly optimization that turns ad spend into leads and sales.
Co-Founder · Business Development
Your first call and your long-term partner. Turns business goals into a clear plan and keeps every account focused on the results that matter to you.
A B2B store selling microbiology test supplies paid $88 in Google Ads for each online order. We cut the campaigns that didn't pay back, rebuilt brand search and tightened who saw the ads. A year later, the same quarter brought 23% more orders at $50 each, on 31% less spend.
Source: Google Ads, client account, Purchase Complete conversions, Jul–Sep 2025 vs Jul–Sep 2026
Alepu sells essential oils and diffusers that need no electricity. We designed and built a custom Shopify theme that tells the story behind the oils, helps shoppers pick the right one with a short quiz, and stays easy for the client to edit themselves.
Zdraveletie is a new two-day festival on lifestyle medicine in Sofia, with room for 50 people. We designed its landing page, built it inside the organiser's existing Shopify store without touching the store itself, and connected ticket sales so the page sells seats on its own.
PPC company, freelance PPC consultant or an in-house hire? Compare true UK costs, cover and skills, with a decision tree and an ownership checklist.
MSP marketing with Google Ads: split break-fix from managed IT searches, filter out consumers and job seekers, and bid on signed contracts.
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
FAQ
A comprehensive audit and strategy document. We analyze your current campaigns, tracking setup, landing pages and offer, then deliver specific recommendations with expected impact. It's free and there's no obligation.
We focus on profit-first metrics. For ecommerce, profit-aware optimization. For lead gen, we track lead quality through offline conversion imports: qualified leads, booked calls and closed deals.
Offline conversion imports that feed real business outcomes back into the ad platforms. Google and Meta optimize for quality leads, not just volume.
We integrate with tools like ProfitMetrics when margin data is available, optimizing toward actual profit rather than revenue.
Both. We create new landing pages or improve existing ones, focusing on CRO: structure, messaging, speed and trust signals.
GA4, GTM, Enhanced Conversions, Meta Conversions API (CAPI) and server-side tracking via partners like TAGGRS when needed.
Typically within 1–2 weeks of approving your Profit Growth Plan.
No. The Profit Growth Plan is free with no strings attached. You review it, ask questions and decide if it makes sense.
Let's talk
Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.
Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner
30 min · Google Meet
with Boris Stoyanov
We've sent a calendar invite with the Google Meet link to your email.
We use cookies for analytics and advertising. You can opt out of the sale or sharing of your data at any time.Cookie Policy
Your browser's Global Privacy Control signal is on, so we don't share your data for advertising.
