PPC Agency, Freelancer or In-House? A UK Cost Guide
PPC company, freelance PPC consultant or an in-house hire? Compare true UK costs, cover and skills, with a decision tree and an ownership checklist.
SaaS
Paid acquisition for SaaS, measured in customers, not sign-ups.
Octomize runs paid acquisition for SaaS companies: Google Ads and Meta Ads aimed at trials, demo requests and paying customers. We connect your product and CRM data to the ad platforms, so they optimize for accounts that activate and pay, and we improve the sign-up and demo pages that turn clicks into pipeline.
What's included
- Google Ads Search for high-intent and competitor terms
- Meta Ads for awareness and retargeting
- Tracking of trials, demos, activation and paid conversion
- Offline conversion imports from your CRM or product data
- Sign-up and demo page CRO
- Reporting on cost per paying customer
Sign-ups are not customers
SaaS ad accounts often look healthy on cost per sign-up while revenue stays flat. Free trials attract people who never activate, and the ad platforms keep finding more of them because a sign-up is all they’re told about.
We push the tracking further down the funnel. When Google and Meta can see which accounts activated or paid, they find more people like them.
What we run
Google Ads Search for people comparing tools, Meta Ads to build awareness and retarget visitors, and conversion work on the pages where trials and demos start. We plan budget around the cost per paying customer you can afford.
Sales-led or self-serve
The conversion you bid on depends on how you sell. Read how we run ads for sales-led B2B SaaS and for self-serve SaaS with trials or freemium.
Where we work
SaaS companies selling in the United States, the United Kingdom and the EU.
How it works
- 01
Map the funnel
We map your path from click to paying customer: sign-up, activation, demo, deal. Then we agree which step the ad platforms should optimize for.
- 02
Connect the data
We send real outcomes like activated accounts, qualified demos and paid plans back to Google and Meta through offline conversion imports.
- 03
Launch on intent
We start with people already searching for a tool like yours, then add Meta and broader campaigns once tracking proves which leads become customers.
- 04
Optimize to revenue
We shift budget toward the campaigns that bring in paying customers, not the ones with the cheapest sign-ups.
What we do: the system
We don't just run ads. We own everything that determines outcomes.
- 01 · Strategy
Digital strategy
Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.
- Channel mix and budget split
- Target CPA or ROAS set from your margins
- A 90-day plan with clear milestones
- 02 · Landing page
Landing pages + CRO
Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.
- New pages or fixes to the ones you have
- Message matched to the ad and the search
- CRO roadmap from session recordings
- 03 · Tracking
Tracking & measurement
If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.
- GA4 and GTM, client- and server-side
- Enhanced Conversions and Meta CAPI
- Offline imports: qualified lead, booked call, closed deal
- 04 · Ads
Performance marketing
With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.
- Google Ads and Meta Ads builds or restructures
- Keyword, audience and creative testing
- Bidding toward profit, not just volume
- 05 · Reporting
Profit-focused reporting
You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.
- KPIs agreed with you up front
- ProfitMetrics when margin data is available
- Regular updates in plain English
- 06 · Growth
Business growth support
Once the system runs, the data shows where else you can grow. We bring you the ideas.
- New products or services the data points to
- New channels and markets to test
- Offer and pricing ideas from what converts
Further reading
GDPR and Ad Tracking in the EU: What Needs Consent
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
Google Ads Conversion Tracking: Set It Up Right
How to set up Google Ads conversion tracking: the Google tag, which actions to make primary, counting, windows, transaction IDs and how to check it works.
How it works
A simple 3-step process from audit to results.
Intake + access
Request your free Profit Growth Plan
Fill out a quick form and share access. We review your current setup.
What's broken, what to fix
Audit + strategy
We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.
Continuous improvement
Execution & optimization
We implement, test and refine. You get regular updates on profit-focused metrics.
What you get
Everything you need to scale profitably.
Execution, growth foundations and transparent pricing.
Execution
- Account build or restructure
- Ongoing optimization and testing
- Creative direction inputs
- Keyword research and expansion
- Audience targeting and refinement
Growth foundations
- Landing page improvements + CRO roadmap
- Tracking setup and fixes (GA4, GTM, SST)
- Offline conversion imports for lead gen (Google + Meta)
- ProfitMetrics integration when needed
- Reporting aligned to business outcomes
Transparent pricing
- Free Profit Growth Plan first
- No setup fee
- Flat retainer + % of profit or revenue impact
- Finalized after scope is defined
- You decide after reviewing the plan
Partners & reviews
Trusted by partners. Rated by clients.
Official partner
Server-side tracking that keeps conversion data accurate as browsers block more.
Official partner
Profit-based tracking, so campaigns bid on real margin, not just revenue.
Member
Part of BESCO, the Bulgarian Startup Association.
★★★★★ 5.0 rating
FAQ
Questions we get asked.
Should we optimize for sign-ups or for paying customers?
For paying customers wherever you have enough volume. Sign-ups are cheap to get and easy to fake. When paid conversions are too rare for the platforms to learn from, we use an earlier step, such as activation or a qualified demo, that predicts revenue.
Do you work with B2B SaaS?
Yes. For B2B, we usually optimize toward qualified demos and closed deals from your CRM, since the sales cycle is longer than self-serve sign-up.
Can you bid on competitor keywords?
Yes, within Google's policies. Competitor campaigns can work well for SaaS, and we keep them separate so you can see what they cost and bring in.
What data do you need from our product?
An event or CRM record for each step you want the ad platforms to learn from, linked to the click ID or the user's email. We'll tell you exactly what to send.
Let's talk
Get your free Profit Growth Plan.
Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.
- Free audit + strategy document
- No obligation to proceed
- Clear recommendations with expected impact
Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner
30 min · Google Meet
Chemistry call with Octomize
with Boris Stoyanov
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