Get a Free Profit Growth Plan

Website development

A website built to bring you customers.

Octomize designs and builds business websites and landing pages for companies that want their site to bring in leads and sales. The same team runs Google Ads, Meta Ads and conversion tracking, so your site loads fast, works on a phone, leads visitors to an inquiry and has tracking in place from launch day.

What's included

  • Site structure built around what your customers search for
  • Mobile-first design
  • Copy that leads to an inquiry, a call or a purchase
  • Fast load times and good Core Web Vitals
  • SEO foundations: titles, meta descriptions, structured data, sitemap and clean URLs
  • GA4, Google Tag Manager, Consent Mode v2 and a consent banner from day one
  • Ready for Google Ads and Meta Ads: conversion tracking and pages for your campaigns

A website built around your customers

Plenty of business websites look good and still don’t bring in inquiries. They load slowly on a phone, don’t say clearly what you offer, or hide the contact form. Send ad traffic to a site like that and you pay for visitors who leave.

We build your site the way someone paying for its traffic would. Every page has one job, and the path to an inquiry, a call or a purchase is short.

What you get

A site that loads fast and works well on a phone, where most visitors from ads arrive. SEO foundations that help Google understand your pages. Conversion tracking with GA4, Google Tag Manager and Consent Mode v2 from day one, connected to a consent banner for visitors whose privacy laws require one. When you decide to run Google Ads or Meta Ads, you don’t start from zero.

Who it’s for

Small and mid-sized businesses that need a new website or a site ready for advertising. If you only need a page for one campaign, see landing pages and CRO. We don’t build complex web apps, and we’ll tell you so if your project is one.

How it works

  1. 01

    Call and quote

    On a free call we learn what you sell, who buys it and where your customers come from today. Then you get a quote with the scope, timeline and price. If you advertise or plan to, you also get a free Profit Growth Plan.

  2. 02

    Structure and copy

    We organize the pages around your services and your customers' questions, and write the copy before design starts.

  3. 03

    Design and build

    We design for the phone first, build the site and set up tracking, the consent banner and the SEO foundations.

  4. 04

    Launch

    We test the forms, speed and tracking, launch the site and watch the first data come in. When you start running ads later, the site is ready for them.

What we do: the system

We don't just run ads. We own everything that determines outcomes.

  1. 01 · Strategy

    Digital strategy

    Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.

    • Channel mix and budget split
    • Target CPA or ROAS set from your margins
    • A 90-day plan with clear milestones
  2. 02 · Landing page

    Landing pages + CRO

    Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.

    • New pages or fixes to the ones you have
    • Message matched to the ad and the search
    • CRO roadmap from session recordings
  3. 03 · Tracking

    Tracking & measurement

    If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.

    • GA4 and GTM, client- and server-side
    • Enhanced Conversions and Meta CAPI
    • Offline imports: qualified lead, booked call, closed deal
  4. 04 · Ads

    Performance marketing

    With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.

    • Google Ads and Meta Ads builds or restructures
    • Keyword, audience and creative testing
    • Bidding toward profit, not just volume
  5. 05 · Reporting

    Profit-focused reporting

    You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.

    • KPIs agreed with you up front
    • ProfitMetrics when margin data is available
    • Regular updates in plain English
  6. 06 · Growth

    Business growth support

    Once the system runs, the data shows where else you can grow. We bring you the ideas.

    • New products or services the data points to
    • New channels and markets to test
    • Offer and pricing ideas from what converts

Further reading

· Boris

Landing Page Audit: A 9-Point CRO Teardown

A 9-point landing page audit for paid traffic: message match, first screen, one action, speed, proof, forms, objections, mobile and tracking.

  • Lead generation
  • E-commerce
  • CRO

· Boris

Landing Page Speed and Core Web Vitals in 2026

The Core Web Vitals that matter for paid landing pages in 2026: LCP, INP and CLS thresholds, the usual causes of slow pages, and the order to fix them.

  • E-commerce
  • Lead generation
  • CRO

How it works

A simple 3-step process from audit to results.

  1. Intake + access

    Request your free Profit Growth Plan

    Fill out a quick form and share access. We review your current setup.

  2. What's broken, what to fix

    Audit + strategy

    We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.

  3. Continuous improvement

    Execution & optimization

    We implement, test and refine. You get regular updates on profit-focused metrics.

What you get

Everything you need to scale profitably.

Execution, growth foundations and transparent pricing.

Execution

  • Account build or restructure
  • Ongoing optimization and testing
  • Creative direction inputs
  • Keyword research and expansion
  • Audience targeting and refinement

Growth foundations

  • Landing page improvements + CRO roadmap
  • Tracking setup and fixes (GA4, GTM, SST)
  • Offline conversion imports for lead gen (Google + Meta)
  • ProfitMetrics integration when needed
  • Reporting aligned to business outcomes

Transparent pricing

  • Free Profit Growth Plan first
  • No setup fee
  • Flat retainer + % of profit or revenue impact
  • Finalized after scope is defined
  • You decide after reviewing the plan

Partners & reviews

Trusted by partners. Rated by clients.

TAGGRS

Official partner

Server-side tracking that keeps conversion data accurate as browsers block more.

ProfitMetrics

Official partner

Profit-based tracking, so campaigns bid on real margin, not just revenue.

BESCO

Member

Part of BESCO, the Bulgarian Startup Association.

FAQ

Questions we get asked.

How much does a small business website cost?

We don't publish a price list, because the price depends on scope: how many pages you need, whether we write the copy, how many languages the site has, and whether it connects to other systems such as a CRM or a booking tool. After a free call you get a specific quote, so you know the price before you decide.

Why have the team that runs your ads build your website?

Because we see what happens after the click. In ad accounts we watch which pages turn visitors into customers and which lose them, and we build your site on those lessons. Tracking works from launch, so your ads start with the right data.

Will my site show up on Google?

We build the SEO foundations: fast load times, a clear structure, a title and description for every page, structured data and a sitemap. That helps Google understand and index your site. Rankings also depend on your content and your competitors, so we don't promise a position.

Do you build complex web apps?

No. We build business websites and landing pages. If your project needs user accounts or custom business logic, we'll tell you on the first call.

What platform will my site run on?

We choose based on who will maintain the site after launch. If you want to edit the copy yourself, we build on a system that lets you. If speed comes first, we build a static site.

Let's talk

Get your free Profit Growth Plan.

Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.

  • Free audit + strategy document
  • No obligation to proceed
  • Clear recommendations with expected impact

Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner

30 min · Google Meet

Chemistry call with Octomize

with Boris Stoyanov

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We've sent a calendar invite with the Google Meet link to your email.

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