Get a Free Profit Growth Plan

Landing pages & CRO

Landing pages built for paid traffic, then improved every month.

Octomize designs landing pages and runs conversion rate optimization for businesses that pay for their traffic. We build new pages or fix the ones you have, match each page to the ad that sends people there, and keep testing on real visitor behavior, so more of your ad spend turns into leads and sales.

What's included

  • Landing page audit against your ads and search terms
  • New landing pages or rework of existing ones
  • Message matched to the ad, the keyword and the audience
  • Page speed and mobile fixes
  • Session recordings and heatmaps review
  • A/B tests on headlines, offers, forms and layout
  • A CRO roadmap ranked by expected impact

Most paid traffic is lost on the page

You can buy the right click and still lose the customer. The page loads slowly on a phone, the headline doesn’t match the ad, the offer is buried or the form asks for too much. Every one of those leaks makes each lead or sale more expensive.

We treat the landing page as part of the campaign. Each page gets built for one audience and one action, with the same promise the ad made.

How we optimize

We start with the fixes that don’t need a test: speed, mobile layout, broken forms, missing proof. Then we test the things that need data to decide, such as offers, headlines, page length and form fields. We use session recordings to see where visitors stop and rank the next changes by expected impact.

Who it’s for

Businesses running Google Ads or Meta Ads that send traffic to a page they control. It works for lead generation forms, e-commerce product pages and SaaS sign-up flows.

Specialist services

See it in practice

  • Landing page
  • CRO

Brickyard on Main: 2.2× the conversion rate

Two wedding venues in Marion, Ohio moved their Google Ads traffic to one new landing page whose only job is booking a tour. Its first month converted 1.9% of ad clicks. We used Microsoft Clarity to find where visitors dropped off, changed the page and the form, and the rate rose to 4.1%.

Source: Google Ads, Brickyard on Main, landing-page form submissions per ad click, Jun 2026 vs Jul–Sep 2026

  • Landing page

Zdraveletie: a ticket page for a health festival

Zdraveletie is a new two-day festival on lifestyle medicine in Sofia, with room for 50 people. We designed its landing page, built it inside the organiser's existing Shopify store without touching the store itself, and connected ticket sales so the page sells seats on its own.

How it works

  1. 01

    Audit

    We read the page the way a visitor coming from your ad does: does it answer the search, prove you can deliver and make the next step obvious? We also check speed, mobile layout and tracking.

  2. 02

    Fix or build

    We fix the biggest problems on the page you have, or build a new page around one offer and one action when that's faster.

  3. 03

    Test

    We test changes that can move the numbers, such as the offer, the headline, proof and the form, and let the data decide.

  4. 04

    Repeat

    CRO is a monthly habit. Each round starts from what the last test taught us.

What we do: the system

We don't just run ads. We own everything that determines outcomes.

  1. 01 · Strategy

    Digital strategy

    Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.

    • Channel mix and budget split
    • Target CPA or ROAS set from your margins
    • A 90-day plan with clear milestones
  2. 02 · Landing page

    Landing pages + CRO

    Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.

    • New pages or fixes to the ones you have
    • Message matched to the ad and the search
    • CRO roadmap from session recordings
  3. 03 · Tracking

    Tracking & measurement

    If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.

    • GA4 and GTM, client- and server-side
    • Enhanced Conversions and Meta CAPI
    • Offline imports: qualified lead, booked call, closed deal
  4. 04 · Ads

    Performance marketing

    With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.

    • Google Ads and Meta Ads builds or restructures
    • Keyword, audience and creative testing
    • Bidding toward profit, not just volume
  5. 05 · Reporting

    Profit-focused reporting

    You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.

    • KPIs agreed with you up front
    • ProfitMetrics when margin data is available
    • Regular updates in plain English
  6. 06 · Growth

    Business growth support

    Once the system runs, the data shows where else you can grow. We bring you the ideas.

    • New products or services the data points to
    • New channels and markets to test
    • Offer and pricing ideas from what converts

Further reading

· Boris

Landing Page Audit: A 9-Point CRO Teardown

A 9-point landing page audit for paid traffic: message match, first screen, one action, speed, proof, forms, objections, mobile and tracking.

  • Lead generation
  • E-commerce
  • CRO

· Boris

Landing Page Speed and Core Web Vitals in 2026

The Core Web Vitals that matter for paid landing pages in 2026: LCP, INP and CLS thresholds, the usual causes of slow pages, and the order to fix them.

  • E-commerce
  • Lead generation
  • CRO

How it works

A simple 3-step process from audit to results.

  1. Intake + access

    Request your free Profit Growth Plan

    Fill out a quick form and share access. We review your current setup.

  2. What's broken, what to fix

    Audit + strategy

    We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.

  3. Continuous improvement

    Execution & optimization

    We implement, test and refine. You get regular updates on profit-focused metrics.

What you get

Everything you need to scale profitably.

Execution, growth foundations and transparent pricing.

Execution

  • Account build or restructure
  • Ongoing optimization and testing
  • Creative direction inputs
  • Keyword research and expansion
  • Audience targeting and refinement

Growth foundations

  • Landing page improvements + CRO roadmap
  • Tracking setup and fixes (GA4, GTM, SST)
  • Offline conversion imports for lead gen (Google + Meta)
  • ProfitMetrics integration when needed
  • Reporting aligned to business outcomes

Transparent pricing

  • Free Profit Growth Plan first
  • No setup fee
  • Flat retainer + % of profit or revenue impact
  • Finalized after scope is defined
  • You decide after reviewing the plan

Partners & reviews

Trusted by partners. Rated by clients.

TAGGRS

Official partner

Server-side tracking that keeps conversion data accurate as browsers block more.

ProfitMetrics

Official partner

Profit-based tracking, so campaigns bid on real margin, not just revenue.

BESCO

Member

Part of BESCO, the Bulgarian Startup Association.

FAQ

Questions we get asked.

Do you build landing pages or only optimize them?

Both. We build new pages and improve existing ones. We can work in your current website platform or build a standalone page, whichever gets results faster.

How long before CRO shows results?

Clear fixes, like a slow page or a form that breaks on mobile, show up in your numbers within weeks. A/B tests need enough traffic to reach a reliable answer, so their pace depends on your volume.

Do I need a separate landing page for ads?

Usually yes. A homepage talks to everyone. A landing page talks to the person who clicked one specific ad. Matching the page to the ad is one of the most reliable ways to lift conversion rate.

What do you need from us?

Access to your site or page builder, your analytics, and someone who can answer questions about your offer and customers. We handle design, copy and setup.

Can you work on e-commerce product pages?

Yes. For e-commerce we look at product pages, collection pages and checkout, not only landing pages.

Let's talk

Get your free Profit Growth Plan.

Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.

  • Free audit + strategy document
  • No obligation to proceed
  • Clear recommendations with expected impact

Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner

30 min · Google Meet

Chemistry call with Octomize

with Boris Stoyanov

You're booked.

We've sent a calendar invite with the Google Meet link to your email.

Privacy

Cookie settings