PPC Agency, Freelancer or In-House? A UK Cost Guide
PPC company, freelance PPC consultant or an in-house hire? Compare true UK costs, cover and skills, with a decision tree and an ownership checklist.
Roofing companies
Roofing lead generation you own, measured in signed roofs.
Octomize runs Google Ads, Local Services Ads and Meta Ads for roofing companies that want their own leads instead of shared ones from a marketplace. We split repair, replacement and storm work into separate campaigns, track the calls, and send booked inspections and signed contracts back to Google, so your budget follows the jobs that pay.
What's included
- Google Ads Search campaigns split by repair, replacement and storm damage
- Local Services Ads setup and weekly lead review
- Meta Ads for homeowners planning a replacement
- Call tracking with recordings, so you can hear which ads bring real jobs
- Offline conversion imports for booked inspections and signed contracts
- Landing pages for each service and each part of your service area
How roofing demand works
Roofing has two kinds of demand. A hailstorm or a windstorm sends a whole neighborhood of homeowners to Google within days, many of them with an insurance claim open. The rest of the year you sell planned replacements to people comparing quotes over weeks, and small repairs to people with a leak tonight.
Those leads differ in value. A replacement can be worth many times a repair, and a storm lead in a town two hours from your yard may cost you more to serve than it brings. Most roofing leads also come in by phone. If you only count form fills, Google learns from the smallest slice of your work.
What we run for roofers
We build Google Ads Search around your services: repair, replacement, storm and insurance work, and the roof types you install. Targeting follows the towns your crews reach. In the US we add Local Services Ads, where you pay per valid lead. Google has started moving them into Google Ads as pay-per-lead Performance Max campaigns, with roofing among the first categories (Google Ads Help). Meta Ads reaches homeowners before they search, which suits replacements more than emergency repairs.
Call tracking tells us which keyword produced each call. Offline conversion imports then report which calls booked an inspection and which signed, so bidding favors replacements over gutter questions. Our HVAC and home services guide covers how Local Services Ads and Search split the work.
Where we work
Roofing companies in the United States, the United Kingdom and the EU. Local Services Ads runs in only some countries, with different categories in each (Local Services Help), so outside the US we plan around Search and Meta first. See our lead generation page for the wider approach.
How it works
- 01
Price your jobs
We go through what a repair, a full replacement and an insurance job are worth to you, and how many inspections it takes to sign one. That sets what you can pay per lead for each.
- 02
Track calls and outcomes
We put call tracking on the ads and the site, and connect your CRM or job sheet so Google sees which leads booked an inspection and which signed.
- 03
Launch by service and area
Repair, replacement and storm work go live as separate campaigns, targeted to the towns your crews reach, with negatives for DIY, jobs, and materials searches.
- 04
Shift budget to signed work
Once enough signed jobs flow back, we bid toward them, and we raise or cut spend as storm seasons and the weather change demand.
What we do: the system
We don't just run ads. We own everything that determines outcomes.
- 01 · Strategy
Digital strategy
Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.
- Channel mix and budget split
- Target CPA or ROAS set from your margins
- A 90-day plan with clear milestones
- 02 · Landing page
Landing pages + CRO
Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.
- New pages or fixes to the ones you have
- Message matched to the ad and the search
- CRO roadmap from session recordings
- 03 · Tracking
Tracking & measurement
If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.
- GA4 and GTM, client- and server-side
- Enhanced Conversions and Meta CAPI
- Offline imports: qualified lead, booked call, closed deal
- 04 · Ads
Performance marketing
With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.
- Google Ads and Meta Ads builds or restructures
- Keyword, audience and creative testing
- Bidding toward profit, not just volume
- 05 · Reporting
Profit-focused reporting
You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.
- KPIs agreed with you up front
- ProfitMetrics when margin data is available
- Regular updates in plain English
- 06 · Growth
Business growth support
Once the system runs, the data shows where else you can grow. We bring you the ideas.
- New products or services the data points to
- New channels and markets to test
- Offer and pricing ideas from what converts
Further reading
MSP Marketing with Google Ads
MSP marketing with Google Ads: split break-fix from managed IT searches, filter out consumers and job seekers, and bid on signed contracts.
GDPR and Ad Tracking in the EU: What Needs Consent
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
How it works
A simple 3-step process from audit to results.
Intake + access
Request your free Profit Growth Plan
Fill out a quick form and share access. We review your current setup.
What's broken, what to fix
Audit + strategy
We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.
Continuous improvement
Execution & optimization
We implement, test and refine. You get regular updates on profit-focused metrics.
What you get
Everything you need to scale profitably.
Execution, growth foundations and transparent pricing.
Execution
- Account build or restructure
- Ongoing optimization and testing
- Creative direction inputs
- Keyword research and expansion
- Audience targeting and refinement
Growth foundations
- Landing page improvements + CRO roadmap
- Tracking setup and fixes (GA4, GTM, SST)
- Offline conversion imports for lead gen (Google + Meta)
- ProfitMetrics integration when needed
- Reporting aligned to business outcomes
Transparent pricing
- Free Profit Growth Plan first
- No setup fee
- Flat retainer + % of profit or revenue impact
- Finalized after scope is defined
- You decide after reviewing the plan
Partners & reviews
Trusted by partners. Rated by clients.
Official partner
Server-side tracking that keeps conversion data accurate as browsers block more.
Official partner
Profit-based tracking, so campaigns bid on real margin, not just revenue.
Member
Part of BESCO, the Bulgarian Startup Association.
★★★★★ 5.0 rating
FAQ
Questions we get asked.
Should I keep buying shared roofing leads?
Marketplaces sell the same homeowner to several roofers, so you race the others to the phone. Leads from your own Google Ads and Local Services Ads go only to you, and the data stays in your accounts. Many roofers run both while their own campaigns build up.
Do Local Services Ads work for roofers?
They can, in the US. You pay per lead instead of per click, and you get little control over keywords or copy. We run them next to Search, check the lead list with you each week, and judge both by booked inspections.
How do you handle storm season?
We keep a storm and hail campaign ready with its own ads and landing page, and turn it up in the areas hit after a storm. Outside those weeks, budget goes back to planned replacements and repairs.
Can you tell which leads turned into roofs?
Yes, if you record the outcome in a CRM or a spreadsheet we can read. We import booked inspections and signed contracts into Google Ads, so you see cost per signed job, not only cost per call.
Are you a roofing marketing agency only?
No. Roofing sits inside our lead generation work for home services and other service businesses. You work with the two founders, who run the campaigns themselves.
Let's talk
Get your free Profit Growth Plan.
Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.
- Free audit + strategy document
- No obligation to proceed
- Clear recommendations with expected impact
Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner
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