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Lead generation

Google Ads for lead generation that fills your pipeline, not your inbox.

Octomize runs Google Ads and Meta Ads for lead generation businesses, from home services and clinics to law firms and B2B companies. We track what happens after the form, a qualified lead, a booked call or a closed deal, and send it back to the ad platforms, so they learn to find the leads your sales team wants.

What's included

  • Google Ads Search and Meta lead campaigns
  • Landing pages and forms built to qualify leads
  • Call tracking and form tracking
  • Offline conversion imports from your CRM
  • Lead quality reviews with your team
  • Reporting on cost per qualified lead and pipeline

The problem with cheap leads

A lead gen account can look great on the dashboard: lots of form fills at a low cost per lead. Then your sales team calls them and half don’t pick up, the wrong service or someone just shopping for a price.

That happens because Google and Meta only see the form. We extend the tracking past the form into your CRM and report what each lead became. The ad platforms then optimize for the leads that turn into customers, and your cost per real customer drops even if cost per lead goes up.

What we run

Google Ads Search is usually the core, because it reaches people already looking for your service. Meta Ads adds reach and works well for offers people don’t search for yet. Each one gets its own landing page and a form built to qualify.

Industries we work with

Every industry buys leads differently, so each has its own page: dental practices, orthodontists, chiropractors, roofing companies, plumbing companies, water damage restoration, landscaping companies, contractors, real estate and B2B companies.

Where we work

Service businesses in the United States, the United Kingdom and the EU.

See it in practice

  • Landing page
  • CRO

Brickyard on Main: 2.2× the conversion rate

Two wedding venues in Marion, Ohio moved their Google Ads traffic to one new landing page whose only job is booking a tour. Its first month converted 1.9% of ad clicks. We used Microsoft Clarity to find where visitors dropped off, changed the page and the form, and the rate rose to 4.1%.

Source: Google Ads, Brickyard on Main, landing-page form submissions per ad click, Jun 2026 vs Jul–Sep 2026

  • Google Ads
  • Tracking

Bringing back a forklift dealer's lost leads

A forklift and equipment dealer's ad leads collapsed in early 2026, and its form leads had not been counted since October. We flagged the tracking gap as the root problem, then cleaned up the account. Calls from ads more than doubled, and the cost per call fell from $586 to $330, back to last year's level.

Source: Google Ads, client account, Apr–Jun 2026 vs Jul–Sep 2026 (Jul–Sep 2025: $322 per call)

  • Google Ads
  • Tracking

Unblocking an orthodontist's own target towns

An orthodontic practice expanded its Google Ads to eight nearby towns, then kept getting the same small number of leads. Our audit found why: its own negative keywords blocked searches in six of those towns, plus the words in its own offer. We removed the blocks in one pass.

Source: Google Ads, client account, our audit and change log, Aug–Sep 2026

How it works

  1. 01

    Define a good lead

    We agree with you on what counts as a qualified lead and what a customer is worth. That sets the target cost per lead.

  2. 02

    Connect your CRM

    We set up offline conversion imports, so Google and Meta hear about qualified leads, booked calls and closed deals, not only form submits.

  3. 03

    Launch and filter

    Campaigns go live with tight keywords, negatives and forms that ask the right questions, so junk leads drop off before they reach you.

  4. 04

    Optimize toward quality

    Once enough outcomes flow back, we move the bidding toward qualified leads and closed deals.

What we do: the system

We don't just run ads. We own everything that determines outcomes.

  1. 01 · Strategy

    Digital strategy

    Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.

    • Channel mix and budget split
    • Target CPA or ROAS set from your margins
    • A 90-day plan with clear milestones
  2. 02 · Landing page

    Landing pages + CRO

    Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.

    • New pages or fixes to the ones you have
    • Message matched to the ad and the search
    • CRO roadmap from session recordings
  3. 03 · Tracking

    Tracking & measurement

    If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.

    • GA4 and GTM, client- and server-side
    • Enhanced Conversions and Meta CAPI
    • Offline imports: qualified lead, booked call, closed deal
  4. 04 · Ads

    Performance marketing

    With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.

    • Google Ads and Meta Ads builds or restructures
    • Keyword, audience and creative testing
    • Bidding toward profit, not just volume
  5. 05 · Reporting

    Profit-focused reporting

    You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.

    • KPIs agreed with you up front
    • ProfitMetrics when margin data is available
    • Regular updates in plain English
  6. 06 · Growth

    Business growth support

    Once the system runs, the data shows where else you can grow. We bring you the ideas.

    • New products or services the data points to
    • New channels and markets to test
    • Offer and pricing ideas from what converts

Further reading

· Boris

MSP Marketing with Google Ads

MSP marketing with Google Ads: split break-fix from managed IT searches, filter out consumers and job seekers, and bid on signed contracts.

  • Lead generation
  • Google Ads
  • Strategy

· Boris

GDPR and Ad Tracking in the EU: What Needs Consent

What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.

  • Lead generation
  • E-commerce
  • SaaS

How it works

A simple 3-step process from audit to results.

  1. Intake + access

    Request your free Profit Growth Plan

    Fill out a quick form and share access. We review your current setup.

  2. What's broken, what to fix

    Audit + strategy

    We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.

  3. Continuous improvement

    Execution & optimization

    We implement, test and refine. You get regular updates on profit-focused metrics.

What you get

Everything you need to scale profitably.

Execution, growth foundations and transparent pricing.

Execution

  • Account build or restructure
  • Ongoing optimization and testing
  • Creative direction inputs
  • Keyword research and expansion
  • Audience targeting and refinement

Growth foundations

  • Landing page improvements + CRO roadmap
  • Tracking setup and fixes (GA4, GTM, SST)
  • Offline conversion imports for lead gen (Google + Meta)
  • ProfitMetrics integration when needed
  • Reporting aligned to business outcomes

Transparent pricing

  • Free Profit Growth Plan first
  • No setup fee
  • Flat retainer + % of profit or revenue impact
  • Finalized after scope is defined
  • You decide after reviewing the plan

Partners & reviews

Trusted by partners. Rated by clients.

TAGGRS

Official partner

Server-side tracking that keeps conversion data accurate as browsers block more.

ProfitMetrics

Official partner

Profit-based tracking, so campaigns bid on real margin, not just revenue.

BESCO

Member

Part of BESCO, the Bulgarian Startup Association.

FAQ

Questions we get asked.

Why do I get so many junk leads from Google Ads?

The ad platforms optimize for whatever you count as a conversion. If every form submit counts, they find people who fill in forms, not people who buy. Offline conversion imports teach them the difference.

Do I need a CRM?

It helps a lot. HubSpot, Pipedrive, GoHighLevel, Salesforce or even a well-kept spreadsheet can work. We'll tell you the simplest setup that gives the ad platforms the outcomes they need.

Do you sell leads?

No. We run advertising in your own accounts, so the leads, the data and the customers are yours. We don't resell leads to anyone else.

Which industries do you work with?

Service businesses where a customer is worth enough to pay for leads: home services, clinics and aesthetics, legal, financial and B2B services, and more. Ask on the call if you're not sure your business fits.

Let's talk

Get your free Profit Growth Plan.

Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.

  • Free audit + strategy document
  • No obligation to proceed
  • Clear recommendations with expected impact

Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner

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