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Tracking

Conversion tracking your ad platforms can actually learn from.

Octomize sets up conversion tracking for businesses that advertise on Google and Meta: GA4, Google Tag Manager, enhanced conversions, the Meta Conversions API, server-side tracking and offline conversion imports. The goal is simple. Every lead and sale gets counted once, with the right value, in every platform that bids on it.

What's included

  • Tracking audit across GA4, Google Ads and Meta
  • Google Tag Manager setup or cleanup
  • Google Ads conversion tracking and enhanced conversions
  • Meta Conversions API (CAPI) with deduplication
  • Server-side tracking through TAGGRS when it pays off
  • Offline conversion imports from your CRM: qualified lead, booked call, closed deal
  • Consent Mode v2 wired to your cookie banner

Your bidding is only as good as your tracking

Google’s and Meta’s automated bidding decides who to show your ads to based on the conversions you report. If you count every newsletter signup as a lead, the platforms find you more newsletter signups. If half your purchases never reach Meta, it learns from the other half.

We fix that before anything else. The work is unglamorous: tag audits, event naming, deduplication, conversion values and consent settings. It also has the biggest effect on what you get for your ad spend.

What we set up

For e-commerce, purchase tracking with the right revenue value, plus profit-aware data through ProfitMetrics when you have margin data. For lead generation, offline conversion imports, so the platforms learn which leads became customers. For both, enhanced conversions in Google Ads, the Conversions API for Meta, and server-side tracking where browser losses are large enough to matter.

Tracking under GDPR

In the EU and the UK, ad tracking needs the visitor’s consent first. We connect your consent banner to Consent Mode v2 and gate every other tag on it. GDPR and ad tracking in the EU explains what needs consent and why server-side tracking doesn’t change that.

Partners

We’re an official partner of TAGGRS for server-side tracking and of ProfitMetrics for profit tracking.

Specialist services

See it in practice

  • Google Ads
  • Tracking

Bringing back a forklift dealer's lost leads

A forklift and equipment dealer's ad leads collapsed in early 2026, and its form leads had not been counted since October. We flagged the tracking gap as the root problem, then cleaned up the account. Calls from ads more than doubled, and the cost per call fell from $586 to $330, back to last year's level.

Source: Google Ads, client account, Apr–Jun 2026 vs Jul–Sep 2026 (Jul–Sep 2025: $322 per call)

How it works

  1. 01

    Audit

    We compare what your ad platforms report with what your CRM or shop says actually happened, and list every gap: double counting, missing events, wrong values.

  2. 02

    Plan the setup

    We decide which events matter, which values they carry and which platforms receive them. Lead gen and e-commerce need different answers.

  3. 03

    Build and test

    We implement in Google Tag Manager, server-side where needed, and test every event end to end before it goes live.

  4. 04

    Monitor

    Tracking breaks when sites change. We check it every week as part of account management and fix issues before they cost you data.

What we do: the system

We don't just run ads. We own everything that determines outcomes.

  1. 01 · Strategy

    Digital strategy

    Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.

    • Channel mix and budget split
    • Target CPA or ROAS set from your margins
    • A 90-day plan with clear milestones
  2. 02 · Landing page

    Landing pages + CRO

    Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.

    • New pages or fixes to the ones you have
    • Message matched to the ad and the search
    • CRO roadmap from session recordings
  3. 03 · Tracking

    Tracking & measurement

    If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.

    • GA4 and GTM, client- and server-side
    • Enhanced Conversions and Meta CAPI
    • Offline imports: qualified lead, booked call, closed deal
  4. 04 · Ads

    Performance marketing

    With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.

    • Google Ads and Meta Ads builds or restructures
    • Keyword, audience and creative testing
    • Bidding toward profit, not just volume
  5. 05 · Reporting

    Profit-focused reporting

    You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.

    • KPIs agreed with you up front
    • ProfitMetrics when margin data is available
    • Regular updates in plain English
  6. 06 · Growth

    Business growth support

    Once the system runs, the data shows where else you can grow. We bring you the ideas.

    • New products or services the data points to
    • New channels and markets to test
    • Offer and pricing ideas from what converts

Further reading

· Boris

GDPR and Ad Tracking in the EU: What Needs Consent

What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.

  • Lead generation
  • E-commerce
  • SaaS

· Boris

Google Ads Conversion Tracking: Set It Up Right

How to set up Google Ads conversion tracking: the Google tag, which actions to make primary, counting, windows, transaction IDs and how to check it works.

  • Lead generation
  • E-commerce
  • SaaS

· Boris

PPC for Lawyers: Google Ads Cost per Signed Case

PPC for lawyers: campaigns per practice area, Local Services Ads, bar-safe ad copy, intake, call tracking and judging Google Ads by cost per signed case.

  • Lead generation
  • Google Ads
  • Strategy

How it works

A simple 3-step process from audit to results.

  1. Intake + access

    Request your free Profit Growth Plan

    Fill out a quick form and share access. We review your current setup.

  2. What's broken, what to fix

    Audit + strategy

    We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.

  3. Continuous improvement

    Execution & optimization

    We implement, test and refine. You get regular updates on profit-focused metrics.

What you get

Everything you need to scale profitably.

Execution, growth foundations and transparent pricing.

Execution

  • Account build or restructure
  • Ongoing optimization and testing
  • Creative direction inputs
  • Keyword research and expansion
  • Audience targeting and refinement

Growth foundations

  • Landing page improvements + CRO roadmap
  • Tracking setup and fixes (GA4, GTM, SST)
  • Offline conversion imports for lead gen (Google + Meta)
  • ProfitMetrics integration when needed
  • Reporting aligned to business outcomes

Transparent pricing

  • Free Profit Growth Plan first
  • No setup fee
  • Flat retainer + % of profit or revenue impact
  • Finalized after scope is defined
  • You decide after reviewing the plan

Partners & reviews

Trusted by partners. Rated by clients.

TAGGRS

Official partner

Server-side tracking that keeps conversion data accurate as browsers block more.

ProfitMetrics

Official partner

Profit-based tracking, so campaigns bid on real margin, not just revenue.

BESCO

Member

Part of BESCO, the Bulgarian Startup Association.

FAQ

Questions we get asked.

Why don't my Google Ads conversions match my CRM?

Common causes are counting every form submit as a conversion, firing the tag twice, missing conversions blocked by browsers or consent, and attribution windows that differ between tools. The audit shows which of these applies to you.

What is server-side tracking?

Your website sends events to a server you control, and that server forwards them to Google and Meta. Fewer events get lost to ad blockers and browser limits, and you decide what data leaves your site. We use TAGGRS, where we're an official partner, when the extra accuracy is worth the cost.

What are enhanced conversions?

Enhanced conversions send hashed customer data, like an email address, with your conversion so Google can match more conversions to ad clicks. They work for both sales and leads.

What are offline conversion imports?

For lead generation, a form fill isn't the result you want. Offline imports send what happened next, such as a qualified lead, a booked call or a closed deal, from your CRM back to Google and Meta, so they bid for those outcomes.

Is this GDPR compliant?

We connect tracking to Consent Mode v2 and your cookie banner, so tags only collect what the visitor has agreed to. Your legal setup, such as your privacy policy, stays your responsibility, and we tell you what it needs to cover.

Let's talk

Get your free Profit Growth Plan.

Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.

  • Free audit + strategy document
  • No obligation to proceed
  • Clear recommendations with expected impact

Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner

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