Google Ads for real estate, built around housing ad rules and long sales cycles.

Why real estate ads play by different rules

In the US, both ad platforms treat housing as a protected category. Google’s personalized advertising policy bars age, gender, parental status, marital status and ZIP code targeting for housing ads in the US and Canada. Meta asks you to declare housing as a Special Ad Category, and then limits or removes age, gender, ZIP code, detailed targeting and lookalike audiences for US advertisers and for ads shown in the US, Canada and certain European countries. You can’t narrow the audience to the buyer you picture, so your keywords, creative and offer have to do that work.

The leads differ too. A homeowner asking for a valuation, a buyer browsing a neighbourhood and an investor hunting for a distressed property want different things and bring you different commissions. Many of them won’t transact for months. If Google and Meta only see a form fill, they chase whichever lead is cheapest.

What we run for agents, brokerages and investors

Google Ads Search carries most of the intent: separate campaigns for sellers, buyers and investors, each with its own landing page and a form that asks the questions your agents ask on the first call. Meta Ads runs inside the housing category and leans on creative, such as new listings, area guides and valuation offers.

We connect your CRM and send each stage back to the platforms through offline conversion imports: appointment set, listing signed, deal closed. We give each stage a value, as in our guide to lead scoring, so bidding favours the leads your agents can close. Calls count as much as forms in real estate, so tracking covers both.

Where we work

Agents, brokerages, developers and investors in the United States, the United Kingdom and the EU. Google’s housing restrictions cover the US and Canada, while Meta’s housing audience limits also reach certain European countries, so we check which rules apply to each market before launch.