PPC Agency, Freelancer or In-House? A UK Cost Guide
PPC company, freelance PPC consultant or an in-house hire? Compare true UK costs, cover and skills, with a decision tree and an ownership checklist.
UK & Europe
A PPC agency in your time zone, built for European rules.
Octomize is a PPC agency based in Sofia, Bulgaria, that runs Google Ads and Meta Ads for businesses in the UK and across the EU. We set up tracking that works under GDPR and Google's consent requirements and run campaigns in one country or several. You work directly with the two founders, in English, during your working day.
What's included
- Google Ads and Meta Ads management, from audit to weekly optimization
- Consent Mode v2 and a consent banner your tags actually follow
- Server-side tracking through TAGGRS, hosted on EU servers, where it pays off
- Campaigns per country and language when you sell in more than one market
- Landing pages and CRO for the pages your ads send traffic to
- Monthly reporting on leads, sales and profit, not clicks
Why a European agency
Most PPC advice is written for the US, where cookies, consent and data transfers work differently. In the UK and the EU, a campaign that ignores consent loses conversions, remarketing audiences and bidding signals before it starts. Google’s own consent requirements for EEA traffic make this part of running ads at all, not a legal footnote.
We work under the same rules you do. Tracking, consent and campaign structure are planned together, so the data your campaigns learn from is complete and legal.
What we do differently
We start with what you sell and what a customer is worth to you, then build tracking that measures it and campaigns that bid for it. When you sell in several countries, each market gets its own campaigns and budget, because a click in Germany and a click in Ireland rarely cost or convert the same. See international PPC for how we run several markets at once.
Where we work
Businesses in the United Kingdom, Ireland and the rest of the EU, as well as the United States. Calls and reporting are in English.
How it works
- 01
Audit
We go through your ad accounts, tracking and consent setup, and list what costs you money now and what's blocked by missing consent signals.
- 02
Fix tracking first
We connect your consent banner to Consent Mode v2 and check that every conversion still reaches Google and Meta when visitors agree.
- 03
Build per market
One country or several: we set up campaigns, languages and budgets so each market can be judged on its own numbers.
- 04
Run and report
We optimize every week and report every month on the results your business counts.
What we do: the system
We don't just run ads. We own everything that determines outcomes.
- 01 · Strategy
Digital strategy
Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.
- Channel mix and budget split
- Target CPA or ROAS set from your margins
- A 90-day plan with clear milestones
- 02 · Landing page
Landing pages + CRO
Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.
- New pages or fixes to the ones you have
- Message matched to the ad and the search
- CRO roadmap from session recordings
- 03 · Tracking
Tracking & measurement
If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.
- GA4 and GTM, client- and server-side
- Enhanced Conversions and Meta CAPI
- Offline imports: qualified lead, booked call, closed deal
- 04 · Ads
Performance marketing
With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.
- Google Ads and Meta Ads builds or restructures
- Keyword, audience and creative testing
- Bidding toward profit, not just volume
- 05 · Reporting
Profit-focused reporting
You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.
- KPIs agreed with you up front
- ProfitMetrics when margin data is available
- Regular updates in plain English
- 06 · Growth
Business growth support
Once the system runs, the data shows where else you can grow. We bring you the ideas.
- New products or services the data points to
- New channels and markets to test
- Offer and pricing ideas from what converts
Further reading
MSP Marketing with Google Ads
MSP marketing with Google Ads: split break-fix from managed IT searches, filter out consumers and job seekers, and bid on signed contracts.
GDPR and Ad Tracking in the EU: What Needs Consent
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
How it works
A simple 3-step process from audit to results.
Intake + access
Request your free Profit Growth Plan
Fill out a quick form and share access. We review your current setup.
What's broken, what to fix
Audit + strategy
We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.
Continuous improvement
Execution & optimization
We implement, test and refine. You get regular updates on profit-focused metrics.
What you get
Everything you need to scale profitably.
Execution, growth foundations and transparent pricing.
Execution
- Account build or restructure
- Ongoing optimization and testing
- Creative direction inputs
- Keyword research and expansion
- Audience targeting and refinement
Growth foundations
- Landing page improvements + CRO roadmap
- Tracking setup and fixes (GA4, GTM, SST)
- Offline conversion imports for lead gen (Google + Meta)
- ProfitMetrics integration when needed
- Reporting aligned to business outcomes
Transparent pricing
- Free Profit Growth Plan first
- No setup fee
- Flat retainer + % of profit or revenue impact
- Finalized after scope is defined
- You decide after reviewing the plan
Partners & reviews
Trusted by partners. Rated by clients.
Official partner
Server-side tracking that keeps conversion data accurate as browsers block more.
Official partner
Profit-based tracking, so campaigns bid on real margin, not just revenue.
Member
Part of BESCO, the Bulgarian Startup Association.
★★★★★ 5.0 rating
FAQ
Questions we get asked.
Do you work with UK companies after Brexit?
Yes. We run UK campaigns the same way as EU ones. UK visitors fall under UK GDPR and PECR, so the consent setup matters just as much there.
What time zone are you in?
Sofia, Bulgaria, which is two hours ahead of London and one hour ahead of Berlin, Paris and Amsterdam. Calls can be booked from late morning to late evening your time.
Do I need Consent Mode v2 to advertise in the EU?
If your site sends data to Google from visitors in the EEA, Google asks you to collect their consent and pass it on through Consent Mode, or measurement and ad personalization are limited. We set it up as part of onboarding.
Can you run ads in languages other than English?
Yes. We write English and Bulgarian ads ourselves. For other languages, the copy should come from a native speaker, not a translation tool, and we plan the campaigns around it.
Let's talk
Get your free Profit Growth Plan.
Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.
- Free audit + strategy document
- No obligation to proceed
- Clear recommendations with expected impact
Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner
30 min · Google Meet
Chemistry call with Octomize
with Boris Stoyanov
You're booked.
We've sent a calendar invite with the Google Meet link to your email.