PPC Agency, Freelancer or In-House? A UK Cost Guide
PPC company, freelance PPC consultant or an in-house hire? Compare true UK costs, cover and skills, with a decision tree and an ownership checklist.
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Google Ads, CRO and profit-first marketing.
Articles on Google Ads, Meta Ads, CRO, server-side tracking and profit-first measurement from the Octomize team.
MSP Marketing with Google Ads
MSP marketing with Google Ads: split break-fix from managed IT searches, filter out consumers and job seekers, and bid on signed contracts.
GDPR and Ad Tracking in the EU: What Needs Consent
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
Google Ads Conversion Tracking: Set It Up Right
How to set up Google Ads conversion tracking: the Google tag, which actions to make primary, counting, windows, transaction IDs and how to check it works.
SaaS Landing Page CRO: Sign-Up and Demo Pages
SaaS landing page CRO for paid traffic: message match, trial sign-up friction, demo forms and scheduling, honest proof, and testing on low traffic.
Facebook Ads for SaaS: Optimize Past the Sign-Up
Facebook ads for SaaS: send trial, activation and subscription events through the Conversions API so Meta finds users who activate and pay, not sign-ups.
Med Spa Advertising on Google and Meta
Med spa advertising on Google and Meta: what policy allows for Botox, filler and GLP-1 ads, how to structure campaigns and how to track booked consults.
CAC Payback Period: How Much SaaS Should Spend on Ads
Use your CAC payback period to set SaaS ad spend: work out an affordable CAC, turn it into a target CPA per funnel stage, and size a monthly budget.
PPC for Lawyers: Google Ads Cost per Signed Case
PPC for lawyers: campaigns per practice area, Local Services Ads, bar-safe ad copy, intake, call tracking and judging Google Ads by cost per signed case.
Competitor Keywords for SaaS: Do They Pay Off?
Competitor keywords for SaaS: what Google's trademark policy allows, which rival searches to buy, how to build comparison pages and when to stop.
HVAC Advertising: Google Ads and Local Services Ads
HVAC advertising that books jobs: Local Services Ads vs Search, campaigns by service, emergency hours, negative keywords, seasonality and call tracking.
SaaS Conversion Tracking: Which Event to Bid On
SaaS conversion tracking: choose between sign-up, activation, PQL, SQL and paid as your Google Ads and Meta bid event, and move it down the funnel.
Call Tracking for Lead Gen: Count the Right Calls
Call tracking for Google Ads: which phone call conversions to use, how to set a call-length threshold, and how to send qualified calls back for bidding.
Google Ads for SaaS: Trial vs Demo Campaigns
Google Ads for SaaS: when to drive free trials vs demo requests, how to split campaigns by intent, and how to stage bidding from launch to target CPA.
Performance Max Setup: Structure, Signals, Control
How to set up Performance Max in 2026: campaign structure, feed fixes, profit values, exclusions and the reports that show which asset group makes money.
Landing Page Audit: A 9-Point CRO Teardown
A 9-point landing page audit for paid traffic: message match, first screen, one action, speed, proof, forms, objections, mobile and tracking.
Consent Mode v2: How Conversion Modeling Works
Consent Mode v2 is required for EEA traffic. Learn basic vs advanced mode, when Google models conversions, where setups break and how to lift consent.
Target ROAS vs Profit Bidding: Which to Use
Target ROAS vs profit bidding: what to send as conversion value, how to switch without losing volume, and when revenue ROAS is still the right target.
Lead Quality Scoring: Assign Values to Your Leads
Score leads by stage, value each stage from your close rates, and send those values to Google Ads and Meta so bidding favors leads that close.
GEO: How to Get Cited by ChatGPT and Google AI Mode
Generative engine optimization (GEO) explained: how to get your brand cited in ChatGPT, Perplexity and Google AI Mode, and how to measure it in 2026.
TAGGRS vs GTM Server-Side: Which Setup to Pick
Self-hosted GTM server-side or managed hosting with TAGGRS? Compare cost, setup work, maintenance and control to pick the setup that fits your team.
Profit-First Google Ads Structure for Ecommerce
A profit-first Google Ads account structure for ecommerce: five campaigns, margin-based custom labels and a plan to migrate from one big PMax campaign.
Landing Page Speed and Core Web Vitals in 2026
The Core Web Vitals that matter for paid landing pages in 2026: LCP, INP and CLS thresholds, the usual causes of slow pages, and the order to fix them.
Meta Conversions API Setup Guide for 2026
Set up Meta's Conversions API step by step: which events to send, how to deduplicate with the Pixel, how to hash customer data and check match quality.
How to Audit Your Marketing Agency's Monthly Report
Your agency report shows green arrows and platform ROAS. Here's an 8-step audit to check blended ROAS, profit, tracking and creative output.
Meta Ads in 2026: Why Creative Is the Main Lever
Meta now automates targeting, bidding and placements. Learn why creative drives Meta Ads results in 2026 and how to produce and test enough of it.
True ROAS: How to Calculate It and What It Hides
How to calculate true ROAS: why platform-reported ROAS overstates results, and how blended ROAS and profit ROAS show what your ads earn.
7 CRO Mistakes That Hurt Your Conversion Rate
Seven conversion rate optimization mistakes: testing the wrong page, underpowered A/B tests, taste over data, desktop-only audits and more, with fixes.
Offline Conversion Tracking for Lead Gen: Setup Guide
Set up offline conversion tracking in Google Ads and Meta: capture click IDs and send CRM stages back with Data Manager or the Conversions API.
Performance Max in 2026: When to Use It or Avoid It
Should you use Google Performance Max? When PMax fits your account, when Search does a better job, and how to test it without wasting budget.
Google Ads Not Working? Fix the System Around It
Google Ads not bringing sales? Check the tracking, landing page and offer behind your ads first. A practical checklist for fixing the whole funnel.
Landing Page Optimization: Why It Beats More Ad Spend
Why landing page optimization often lifts paid results more than a bigger budget: message match, speed, proof, forms, and how Google rates your page.
Server-Side Tracking: Why Your Ad Data Goes Missing
Ad blockers, Safari limits, iOS app tracking rules and cookie consent all drop conversions. Learn why, and how server-side tracking fills the gaps.
How to Scale Your Business with AI Marketing
How to scale your business with AI marketing in Google Ads and Meta Ads: what to automate first, what data AI needs, and which controls to keep.
5 Mistakes That Waste Your Google and Meta Ad Spend
Five ad spend mistakes in Google Ads and Meta Ads: weak conversion tracking, tired creative, loose targeting, the wrong bid strategy and no testing.
How to Build Customer Loyalty in the Digital Age
How to build customer loyalty that lasts: what to measure, and how to use your customer data in Google and Meta Ads to win repeat sales.
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