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Tracking and website work with us: your checklist

To set up conversion tracking or work on your landing pages, we need Tag Manager, GA4 and Search Console, plus access to your website. Go through the steps below. For the website, do the Shopify step or the WordPress step, whichever you use.

Your checklist

Tick each step when it's done. Your ticks stay in this browser.

  1. Give your agency access to Google Tag Manager
  2. Give your agency access to GA4 and link it to Google Ads
  3. Give your agency access to Search Console
  4. Give your agency collaborator access to Shopify
  5. Give your agency access to WordPress

Before you start

  • No Tag Manager yet? Tell us. We’ll create it under your Google Account with you, so you own it from day one.
  • Using another website builder such as Webflow, Wix or Squarespace? Reply to our onboarding email and we’ll send the steps for your platform.
  • Stuck on a step? Reply with a screenshot and we’ll guide you.

Why we ask for each one

  • Tag Manager: we install and test tracking here, with every change versioned so it can be rolled back.
  • GA4: to check that events arrive and mark the right ones as key events.
  • Search Console: to confirm the pages we change get indexed.
  • Website: to add the Tag Manager snippet, the cookie banner or new pages.

Part of: Before your kickoff call: what to prepare

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