Zdraveletie: a ticket page for a health festival
Zdraveletie is a new two-day festival on lifestyle medicine in Sofia, with room for 50 people. We designed its landing page, built it inside the organiser's existing Shopify store without touching the store itself, and connected ticket sales so the page sells seats on its own.
- Client
- Zdraveletie
- Industry
- Events, health and wellbeing
- Year
- 2026
- What we did
The brief
Zdraveletie (roughly “health-and-long-life”) is a two-day festival on 7–8 November 2026 in Sofia: talks, conversations, exhibitors and hands-on sessions on the science of living longer. It’s a first edition with 50 seats. One page had to explain the idea, show the programme, sell tickets and recruit speakers, exhibitors, partners and sponsors, all in Bulgarian. The organiser already runs an online store on Shopify and wanted payments to go through it.
What we built
- Design first, in plain HTML. We designed the page as a static site the client could click through and comment on, and finished the copy and layout there before building anything in Shopify.
- A page inside the live store, kept separate. We built the festival as its own templates and layout inside the organiser’s live Shopify theme, without editing any of the store’s existing files, so the shop kept running untouched.
- Tickets that sell themselves. Ticket sales run through a Shopify ticketing app, and the buy buttons appear only while sales are open.
- Content the client can change. Programme, speakers and exhibitors live in Shopify metaobjects, so the organiser updates them without code.
- Five ways in. Separate calls to action for visitors, speakers, exhibitors, partners and sponsors, plus terms and privacy pages for the event.
Where it stands
Ticket sales opened on 6 October 2026, a month before the festival. We’ll add results after the event.
Related reading: Website development · Landing pages & CRO