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Shopify CRO

Shopify CRO judged by revenue per visitor and margin.

Octomize runs Shopify conversion rate optimization for stores that pay for their traffic on Google and Meta. We remove friction on product pages, collections, the cart and the parts of checkout your Shopify plan lets you change, then test the bigger ideas. We judge each change by revenue per visitor and margin, so a discount that lifts conversion rate and cuts profit counts as a loss.

What's included

  • CRO audit of product, collection, cart and checkout pages, split by ad traffic source
  • Product page fixes: variant pickers, price, delivery dates and returns visible on a phone
  • Collection filters and sorting for the products you advertise
  • Cart and checkout cleanup within what your Shopify plan allows
  • Theme and app speed work measured against Core Web Vitals
  • Tests read on revenue per visitor and gross margin, with conversion rate as a side metric

Where Shopify stores lose paid traffic

A shopper who clicks a Shopping ad lands on one product page and decides there. On a phone they need the price, the variant they searched for, a delivery date and the returns policy before they scroll. Traffic from Performance Max and Meta often lands on collections instead, where weak filters and a default sort bury the products you paid to promote. In the cart, a shipping cost that appears for the first time sends people back to Google to compare.

Checkout has limits. Every Shopify plan from Basic up lets you brand the checkout and add apps to the thank you and order status pages, but apps that change the information, shipping and payment steps need Shopify Plus (Shopify Help Center). On most stores we fix the product page and cart first, since you control those in full.

Speed, tests and the numbers we judge by

Google measures page experience with three Core Web Vitals: loading (LCP), responsiveness (INP) and layout stability (CLS) (web.dev). On Shopify stores we check app scripts and oversized theme images first. Our post on landing page speed and Core Web Vitals covers the fixes, and the CRO mistakes we see most lists what to check first.

We read every test on revenue per visitor and gross margin. For landing pages outside the store, see our landing page and CRO service.

Where we work

Online stores selling in the United States, the United Kingdom and the EU. Most run on Shopify; we also work on WooCommerce, BigCommerce and custom builds.

See it in practice

  • Website

Alepu: a custom Shopify store for essential oils

Alepu sells essential oils and diffusers that need no electricity. We designed and built a custom Shopify theme that tells the story behind the oils, helps shoppers pick the right one with a short quiz, and stays easy for the client to edit themselves.

How it works

  1. 01

    Audit from the ad

    We open the store on a phone from your top Shopping listings and Meta ads, then follow the GA4 funnel from product view to purchase and mark where shoppers leave.

  2. 02

    Fix what's broken

    We fix slow pages, variant selectors that fail on mobile and shipping costs that appear only at checkout without waiting for a test. A broken button costs orders today.

  3. 03

    Test what needs data

    Offers, bundles, free-shipping thresholds and page layout go into tests sized to your traffic. On a smaller store we test fewer, larger changes.

  4. 04

    Judge by profit

    We compare revenue per visitor and margin per visitor before and after. We roll back changes that raise orders and lower the money you keep.

What we do: the system

We don't just run ads. We own everything that determines outcomes.

  1. 01 · Strategy

    Digital strategy

    Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.

    • Channel mix and budget split
    • Target CPA or ROAS set from your margins
    • A 90-day plan with clear milestones
  2. 02 · Landing page

    Landing pages + CRO

    Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.

    • New pages or fixes to the ones you have
    • Message matched to the ad and the search
    • CRO roadmap from session recordings
  3. 03 · Tracking

    Tracking & measurement

    If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.

    • GA4 and GTM, client- and server-side
    • Enhanced Conversions and Meta CAPI
    • Offline imports: qualified lead, booked call, closed deal
  4. 04 · Ads

    Performance marketing

    With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.

    • Google Ads and Meta Ads builds or restructures
    • Keyword, audience and creative testing
    • Bidding toward profit, not just volume
  5. 05 · Reporting

    Profit-focused reporting

    You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.

    • KPIs agreed with you up front
    • ProfitMetrics when margin data is available
    • Regular updates in plain English
  6. 06 · Growth

    Business growth support

    Once the system runs, the data shows where else you can grow. We bring you the ideas.

    • New products or services the data points to
    • New channels and markets to test
    • Offer and pricing ideas from what converts

Further reading

· Boris

GDPR and Ad Tracking in the EU: What Needs Consent

What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.

  • Lead generation
  • E-commerce
  • SaaS

· Boris

Google Ads Conversion Tracking: Set It Up Right

How to set up Google Ads conversion tracking: the Google tag, which actions to make primary, counting, windows, transaction IDs and how to check it works.

  • Lead generation
  • E-commerce
  • SaaS

How it works

A simple 3-step process from audit to results.

  1. Intake + access

    Request your free Profit Growth Plan

    Fill out a quick form and share access. We review your current setup.

  2. What's broken, what to fix

    Audit + strategy

    We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.

  3. Continuous improvement

    Execution & optimization

    We implement, test and refine. You get regular updates on profit-focused metrics.

What you get

Everything you need to scale profitably.

Execution, growth foundations and transparent pricing.

Execution

  • Account build or restructure
  • Ongoing optimization and testing
  • Creative direction inputs
  • Keyword research and expansion
  • Audience targeting and refinement

Growth foundations

  • Landing page improvements + CRO roadmap
  • Tracking setup and fixes (GA4, GTM, SST)
  • Offline conversion imports for lead gen (Google + Meta)
  • ProfitMetrics integration when needed
  • Reporting aligned to business outcomes

Transparent pricing

  • Free Profit Growth Plan first
  • No setup fee
  • Flat retainer + % of profit or revenue impact
  • Finalized after scope is defined
  • You decide after reviewing the plan

Partners & reviews

Trusted by partners. Rated by clients.

TAGGRS

Official partner

Server-side tracking that keeps conversion data accurate as browsers block more.

ProfitMetrics

Official partner

Profit-based tracking, so campaigns bid on real margin, not just revenue.

BESCO

Member

Part of BESCO, the Bulgarian Startup Association.

FAQ

Questions we get asked.

Can you customize the Shopify checkout?

Partly. On every plan from Basic up you can brand the checkout and add apps to the thank you and order status pages. Apps that change the information, shipping and payment steps need Shopify Plus. We work inside what your plan allows and tell you when Plus would pay for itself.

How do you run CRO tests on a low-traffic store?

We test fewer, bigger changes, such as a new offer or a rebuilt product page, because small tweaks need more traffic than you have to show a reliable difference. We ship clear fixes without a test and compare periods with ad spend and season in mind.

Why revenue per visitor instead of conversion rate?

Conversion rate ignores order value and margin. Free shipping on every order can raise conversion rate and still lower what you keep. Revenue per visitor, and margin per visitor when we have cost data, shows whether a change made you money.

Do Shopify apps slow down my store?

They can. Each app that loads scripts on the storefront adds work for the shopper's browser, and apps you removed can leave code in the theme. We check what each app loads against what it earns before cutting anything.

Do you work on WooCommerce or other platforms?

Yes. The method carries over to WooCommerce, BigCommerce and custom stores. WooCommerce gives you full control of checkout, along with more plugins that can slow it down.

Let's talk

Get your free Profit Growth Plan.

Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.

  • Free audit + strategy document
  • No obligation to proceed
  • Clear recommendations with expected impact

Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner

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