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E-commerce tracking & profit data
Ecommerce conversion tracking that counts each order once, with its profit.
Octomize sets up ecommerce conversion tracking so GA4, Google Ads and Meta each record every order once, with the right value. We send purchases server-side through TAGGRS, connect Consent Mode v2 for shoppers in the EU and UK, and add profit data through ProfitMetrics, so bidding sees margin as well as revenue. We are an official partner of both TAGGRS and ProfitMetrics.
What's included
- Purchase audit: your store's orders against GA4, Google Ads and Meta
- GA4 and Google Ads purchase events with order value, currency and transaction ID
- Meta Pixel and Conversions API with event ID deduplication
- Server-side tracking through TAGGRS, our official partner
- Consent Mode v2 connected to your cookie banner for EU and UK shoppers
- Profit data through ProfitMetrics, our official partner, for margin-aware bidding
What correct purchase tracking looks like
Each order should reach each platform once, with the same order ID and a value you chose on purpose: with or without tax, shipping and discounts. Google Ads drops a repeat conversion that carries a transaction ID it has already seen (Google Ads Help). Meta matches a browser Pixel event and a Conversions API event when the event name and event ID agree, and keeps one (Meta for Developers).
Shopify adds its own constraints. Tracking on checkout pages runs through custom pixels in a sandbox, where some pixel features don’t work (Shopify Help Center). The Google & YouTube app can send events straight to Google and skip your server container (TAGGRS docs), so we decide which route owns the purchase before building anything.
Server-side, consent and profit
We run server-side tracking on TAGGRS. TAGGRS vs. a self-hosted GTM server compares the two setups. For shoppers in the EU and UK, Consent Mode v2 tells Google’s tags what the shopper agreed to; with the advanced setup the tags send cookieless pings when consent is denied (Google Ads Help).
Then we add margin. ProfitMetrics calculates profit per order and lets Google Ads and Meta optimize for it (ProfitMetrics). Why most brands get ROAS wrong explains the cost of skipping this step. For lead generation and non-store tracking, see our conversion tracking service.
Where we work
Online stores selling in the United States, the United Kingdom and the EU, on Shopify, WooCommerce and other platforms.
How it works
- 01
Reconcile orders
We take a month of orders from Shopify or your store and compare them with what GA4, Google Ads and Meta recorded: missing orders, doubles, and values with or without tax and shipping.
- 02
Rebuild the purchase event
We pick one source for the purchase event, remove apps and old scripts that fire it a second time, and fix the value definition you will bid on.
- 03
Move it server-side
We route events through a TAGGRS server container, add the Meta Conversions API and enhanced conversions, and test with consent granted and denied.
- 04
Add profit
When you have cost data, we connect ProfitMetrics so Google Ads and Meta receive gross profit per order, and we reset bidding targets to match.
What we do: the system
We don't just run ads. We own everything that determines outcomes.
- 01 · Strategy
Digital strategy
Before we touch an account, we set the plan: which channels, what budget, what a lead or a sale is worth to you, and what we test first.
- Channel mix and budget split
- Target CPA or ROAS set from your margins
- A 90-day plan with clear milestones
- 02 · Landing page
Landing pages + CRO
Most paid traffic is lost on the page, not in the ad. We build or rework the page around one offer and one action, then keep improving it on real visitor behavior.
- New pages or fixes to the ones you have
- Message matched to the ad and the search
- CRO roadmap from session recordings
- 03 · Tracking
Tracking & measurement
If the numbers are wrong, every optimization is a guess. We set up tracking that holds up against ad blockers and cookie limits, and send real outcomes back to the ad platforms.
- GA4 and GTM, client- and server-side
- Enhanced Conversions and Meta CAPI
- Offline imports: qualified lead, booked call, closed deal
- 04 · Ads
Performance marketing
With the plan, the page and the tracking in place, we build the campaigns and optimize them every week on real data.
- Google Ads and Meta Ads builds or restructures
- Keyword, audience and creative testing
- Bidding toward profit, not just volume
- 05 · Reporting
Profit-focused reporting
You see sales, profit and lead quality, the numbers your business runs on, not clicks and impressions.
- KPIs agreed with you up front
- ProfitMetrics when margin data is available
- Regular updates in plain English
- 06 · Growth
Business growth support
Once the system runs, the data shows where else you can grow. We bring you the ideas.
- New products or services the data points to
- New channels and markets to test
- Offer and pricing ideas from what converts
Further reading
GDPR and Ad Tracking in the EU: What Needs Consent
What GDPR and the ePrivacy rules mean for Google Ads and Meta tracking in the EU and UK: what needs consent, what Google requires, and server-side limits.
Google Ads Conversion Tracking: Set It Up Right
How to set up Google Ads conversion tracking: the Google tag, which actions to make primary, counting, windows, transaction IDs and how to check it works.
How it works
A simple 3-step process from audit to results.
Intake + access
Request your free Profit Growth Plan
Fill out a quick form and share access. We review your current setup.
What's broken, what to fix
Audit + strategy
We identify gaps in tracking, landing pages and campaigns, then deliver a clear plan.
Continuous improvement
Execution & optimization
We implement, test and refine. You get regular updates on profit-focused metrics.
What you get
Everything you need to scale profitably.
Execution, growth foundations and transparent pricing.
Execution
- Account build or restructure
- Ongoing optimization and testing
- Creative direction inputs
- Keyword research and expansion
- Audience targeting and refinement
Growth foundations
- Landing page improvements + CRO roadmap
- Tracking setup and fixes (GA4, GTM, SST)
- Offline conversion imports for lead gen (Google + Meta)
- ProfitMetrics integration when needed
- Reporting aligned to business outcomes
Transparent pricing
- Free Profit Growth Plan first
- No setup fee
- Flat retainer + % of profit or revenue impact
- Finalized after scope is defined
- You decide after reviewing the plan
Partners & reviews
Trusted by partners. Rated by clients.
Official partner
Server-side tracking that keeps conversion data accurate as browsers block more.
Official partner
Profit-based tracking, so campaigns bid on real margin, not just revenue.
Member
Part of BESCO, the Bulgarian Startup Association.
★★★★★ 5.0 rating
FAQ
Questions we get asked.
Why does Google Ads show more purchases than Shopify?
Two tags often fire for the same order, such as Shopify's Google & YouTube app and a Tag Manager tag, or a shopper reloads the order status page. A transaction ID on each purchase lets Google Ads discard the second one. We find the duplicate source and remove it.
Do I need server-side tracking on Shopify?
It pays off when ad blockers and browser limits cost you a visible share of purchases, or when you want control over what data leaves your site. On a small store with clean browser tracking we fix the basics first. We use TAGGRS, where we are an official partner.
How should I set up GA4 on Shopify?
You can connect GA4 through Shopify's Google & YouTube app or through Google Tag Manager with a data layer. Choose one route for the purchase event. Running both is a common cause of doubled revenue in GA4.
Does Consent Mode v2 cost me conversions?
Shoppers who decline cookies send no ad cookies, so you see fewer observed purchases. With the advanced setup, Google tags send cookieless pings and Google Ads models part of what's missing. You still need a consent banner, because Consent Mode only passes the shopper's choice on.
What does ProfitMetrics change in my bidding?
Google Ads and Meta bid on the value you send them. ProfitMetrics sends gross profit per order instead of revenue, so a full-price order counts for more than a discounted one of the same size. We are an official ProfitMetrics partner.
Let's talk
Get your free Profit Growth Plan.
Tell us about your business. We'll review your setup and come prepared with initial directions for your custom Profit Growth Plan.
- Free audit + strategy document
- No obligation to proceed
- Clear recommendations with expected impact
Google Ads Certified · ProfitMetrics Partner · TAGGRS Partner
30 min · Google Meet
Chemistry call with Octomize
with Boris Stoyanov
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