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Ownership & safety

Remove an agency's or freelancer's access

Unlink the agency's manager account in Google Ads, remove their users from GA4, Tag Manager, Search Console and Merchant Center, remove them as a partner in Meta, and remove their website login. If you own the accounts, you keep all your data and history.

Steps

Google Ads

  1. Open Admin › Access and security, then the Managers tab.
  2. Find the agency’s manager account and click Remove access in the Actions column, then Unlink.
  3. In the list of users, click Remove access in the Actions column next to any agency user.

GA4: Admin › Account access management, tick the agency’s users, click Remove.

Tag Manager: Admin › User Management, select each agency user, click Remove, then Save. Check the account and each container.

Search Console: Settings › Users and permissions, open the menu next to each agency user, click Remove access. If they were a verified owner, also delete their token under Unused ownership tokens.

Merchant Center: Settings › Access and services, click Manage next to each agency user, then Remove person.

Meta: in Business Suite, open Settings › Partners, select the agency, click Options, then Remove from business portfolio.

Shopify: Settings › Users, open the collaborator and click Remove.

WordPress: Users, hover over the agency’s user, click Delete and attribute their content to your own user.

Our notes

  • Billing first. Check that the payment method on Google Ads and Meta is yours before you unlink anything.
  • Change shared passwords. If you ever shared a password, change it now and turn on two-step verification.
  • Can’t remove them? Then they own the account, not you. Read who should own your ad accounts and ask for a transfer in writing.

Hiring help with your ads? We run Google and Meta Ads for businesses in the UK, EU and US. Book a free call

FAQ

Questions

Will my campaigns stop when I unlink the agency?

No. Your account keeps its campaigns and history. Two things can change: ad groups using remarketing lists shared from the agency's manager stop running, and if the agency's manager pays through monthly invoicing, the account stops serving. Sort out billing first.

Should I tell the agency first?

Usually yes, and ask for any reports, audiences or creative files you want to keep before you remove them.

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